![It’s complicated - GDPR and the management of consent](https://blogs.sas.com/content/hiddeninsights/files/2017/04/135384983-702x336.jpg)
The General Data Protection Regulation (GDPR): be prepared to review your marketing. Once they have given their consent, consumers’ expectations are likely to rise! The most up-to-date followers of the news will have noticed that GDPR legislation will be on us in little over a year. This will oblige companies