La prova definitiva per poter definire una tecnologia “mainstream” consiste nel verificare che essa venga ampiamente utilizzata in tutta l'azienda, dalle funzioni a servizio del cliente alle attività di back-office. Gli analytics sono stati a lungo incentrati sul cliente ed ampiamente utilizzati anche per le prestazioni individuali, ad esempio, dalle
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A picture paints a thousand words – to humans, at least. Traditionally, however, images have made little sense to computers, which have no conception of the meaning behind the strings of code that make up a digital image. Of course, some computers have long had the ability to identify and
Vienna and the Danube River. Numerous songs, stories and movies document the strong and lovely connection between Vienna and its river. This has, however, not always been the case. Over centuries the river remained a big threat for the city, and it took a lot of engineering to convert it
Listening to Roberto Verganti at Analytics Experience 2018 was a great experience. It is an enormous pleasure to watch this professor from Milan Polytechnic, who transmits the same energy in person that he puts into his books. I first came across him in 2010, when thanks to SAS, I took
We want to take actions and measure their impact – scientifically. To measure average speed (of a car) halfway through a given distance, we should mark the midpoint and should have a clock. To measure conversion through a print catalogue and to compare that against the same from a digital
As analíticas vão ser imprescindíveis no futuro. Está é a opinião generalizada da maioria dos gestores. No entanto um estudo levado a cabo pelo SAS sobre Plataforma Analítica - “Here and Now: the need for an analytics platform”, revelou que apenas 35% está efectivamente com projectos de implementação ao nível
A recent survey by Forbes found that 73 percent of organisations are already piloting, experimenting or planning to deploy artificial intelligence (AI) algorithms. AI is driving a transformation across industries. In banking, for example, natural language processing is being used to explore sources of unstructured data such as customer comments,
The epoch of artificial intelligence and real-time decision engines is not the first time that historical and actual behaviour of customers has been tracked and analysed. The practice of making decisions based on these findings and applying them in real time to customer interactions was already going on in the
If we look at digitisation projects among insurance companies, the majority are essentially process improvements and cost savings. Processes and costs. These are not exactly “modern” terms. They are more or less precisely the opposite of the usual buzzwords and statements about digitisation and innovation. Does that make them boring
AI is everywhere these days, whether in reality or just as a hyped-up label for some simple rules based decisioning, and this has led to some interesting problems. The first of these is mistrust, as noted by the incoming president of the British Science Association, Professor Jim Al-Khalili: “There's a