Telia achieves higher customer satisfaction, higher customer loyalty and higher revenue by bringing data, analytics and valuable insights to their business customers. More satisfied customers equals lower churn and increased revenue. It is usually cheaper to retain customers than acquire new ones. Satisfied customers are more likely to recommend your
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![Is it time you started thinking about event stream processing? Event stream processing](https://blogs.sas.com/content/hiddeninsights/files/2016/10/sytyke_henrikki_image2.jpg)
A few decades ago, when the first business intelligence solutions appeared, based on carefully designed data warehouses, real-time data capture was a distant dream. Reporting cycles were weekly or monthly at best, with data cleaned and loaded to match. Fast forward to now, and the demand for rapid data-driven decision-making
![Reflections from Børsen IT Security conference 2016](https://blogs.sas.com/content/hiddeninsights/files/2016/10/cyber-crime-cyber-attack.jpg)
Monday the 3rd of October some 100 Cyber and IT Security professionals joined the Danish conference Børsen IT-sikkerhedskonference 2016, moderated by the Editor in Chief, Niels Lunde. On the agenda, Cyber Crime was the dominating topic for the day. This was the first time the conference took place and personally,
![It’s personal - what healthcare professionals can learn from retailers It’s personal - what healthcare professionals can learn from retailers.](https://blogs.sas.com/content/hiddeninsights/files/2016/10/758283741-702x336.jpg)
The idea that patients should be involved in their own care, and that they do better as a result has been around a while. But it is only relatively recently that technology has been applied to patient engagement across the board. Much of this has been fuelled by patients' growing
![Ratkaistaanko kestävyysvaje Suomen vai Ruotsin opeilla?](https://blogs.sas.com/content/hiddeninsights/files/2016/10/520614659-1.jpg)
Olemme SAS Institutessa toimineet nyt reilun vuoden ajan pohjoismaisessa organisaatiossa erillisten maaorganisaatioiden sijasta. Tavoitteenamme on, että hyödynnämme voimavarojamme entistä tehokkaammin yli rajojen. Esimerkiksi kun meillä aiemmin oli Suomessa muutama sosiaali- ja terveysalan analytiikkaan erikoistunut asiantuntija, nyt käytössämme on pohjoismainen tiimi alansa erikoisosaajia – paikallisasiantuntemuksen lisäksi. Yhteistyö pohjoismaisessa organisaatiossa on saanut
![IFRS 4 Phase II: why you can’t afford to wait](https://blogs.sas.com/content/hiddeninsights/files/2017/01/RiskMgt-1.png)
There are times when ‘wait and see’ is the ideal strategy. Research shows, for instance, that some forms of prostate cancer are so benign that doing nothing except monitor is genuinely the best way to avoid harm. But with IFRS 4 Phase II, on accounting for insurance contracts, it is
![Should credit risk include social media data?](https://blogs.sas.com/content/hiddeninsights/files/2017/01/RiskMgt-1.png)
“It is a truth universally acknowledged…” that credit risk assessment is not always either accurate or fair. Indeed, some would say that was putting it mildly, for those with little or no credit history they likely to be badly served by the current market. One way in which it has
![FutureAnalytics: Cognitive computing in IoT deployments](https://blogs.sas.com/content/hiddeninsights/files/2016/10/shutterstock_279586472.jpg)
Cognitive computing is effectively the development of ‘computer as brain’. Cognitive computing systems can handle complex, ambiguous situations, looking for ‘best’ rather than ‘right’ answers. In preparation for sessions at Analytics Experience in Rome, I caught up with Sue Feldman, co-founder of the Cognitive Computing Consortium, for a preview. How does cognitive
![Time to take GDPR seriously](https://blogs.sas.com/content/hiddeninsights/files/2017/02/GDPR.jpg)
If you are a business manager in a European company that holds personal customer data, or one that holds data on European customers, it’s time to start sitting up and taking notice. GDPR is here, and you really can’t afford to ignore it any longer. GDPR—or General Data Protection Regulation,
![Is loyalty dead?](https://blogs.sas.com/content/hiddeninsights/files/2017/01/CustomerIntelligence-1.png)
The world around us is changing - and it is changing fast. In 1958, Companies lasted on average 61 years. In 2012, companies' lifespans average only 18! Because of digitalization impacting almost every part of our lives, these changes are also happening at an exponential rate. At the Wednesday Relations Loyalty