Pour faire face à l’érosion du niveau de satisfaction des clients vis-à-vis de leur assureur, il est impératif pour ces derniers de moderniser, de fluidifier, mais aussi d’humaniser leur relation client. Une approche centrée sur une connaissance à 360° de l’usager peut répondre au déficit de fidélisation des assurés. Selon
Comment la data peut aider le monde de la distribution à mieux cerner les besoins des consommateurs, permettant ainsi de s’adapter à une demande volatile et changeante ? Une étude LSA - SAS apporte des réponses, illustrées ici par Relais Colis. Les résultats de l’étude LSA - SAS « Le
We live in a data-driven world. With touchpoints rapidly multiplying, consumer data continues to increase in volume and complexity. Insights derived from these touchpoints are crucial to improving the context of customer experiences. Investments in digital transformation to achieve a 360-degree customer view are now a necessity. Businesses need to
Los datos están vivos y evolucionan con el transcurso de los años. Por otro lado, la realidad que vivían las empresas hace unas décadas dista bastante de la actual, y esta “fotografía” está en constante movimiento. En este contexto, ¿cómo ha cambiado el papel de la analítica de datos en
The UK government sector is standing on the verge of the unknown. The fallout from the COVID-19 pandemic and the economic and political outcomes of Brexit remains to be seen, but change is a certainty. Government departments will need to respond quickly and decisively. But they will have a chance
Technologie ist nicht nur notwendiges Übel, sondern der Dreh- und Angelpunkt für Erfolg. Digital first!
In my position as an independent customer experience expert on the SAS Collaborators Programme, I’ve been delving into the detailed results and findings from its latest piece of CX research: Experience 2030: Has COVID-19 Created a New Kind of Customer? The exercise set out to discover how attitudes have changed,
I’ve never seen so much evidence from within the insurance industry that we’re on the cusp of a fundamental change. Given the disruption we’ve witnessed over the last 12 months, and the level of uncertainty that persists, it’s very difficult to generalise and predict how the industry will change as
"I was very impressed by how epidemiologists, analytical experts, architects, programmers and others were working together."
Yazarlar: Kağan Şen & Tunay Güneş Teknolojinin gün geçtikçe ilerlemesi ile birlikte, uyduların kullanımı ileri teknoloji gerektiren alanlardan daha günlük alanlara doğru ilerlemeye başlamıştır. İlk başlarda haberleşme ve astronomi uyduları bu alanda daha çok kullanılırken, günümüzde meteoroloji uyduları, keşif (casus) uydular, seyir (navigasyon) uyduları, gözlem uyduları oldukça yaygın kullanılmaya başlanmıştır.
