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Customer Intelligence

John BallaAugust 3, 2010 2

It’s no secret that SAS enjoys a high degree of customer loyalty and it’s also well known that part of what drives that loyalty is driven by how much we pay attention to our customers. This devotion to our customers is helping to ensure that we deliver on our promise

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Customer Intelligence

John BallaJuly 29, 2010 1

SAS Customer Intelligence in the Big Apple

During the week of August 1 - 7, 2010, SAS Customer Intelligence will be making a big splash in the New York area and there are several ways you can catch up with us in person: CRM Evolution Conference & Exhibition This event begins on Monday, August 2 and ends

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Customer Intelligence

Peter DorringtonJuly 28, 2010 0

Lost in translation

As a marketer I spend all day, every day thinking about expressing how my company's products meet market/customer needs. I work hard on the prose, simplify the diagrams and especially focus on the underlying issues. That said, I have a sneaking suspicion that I could be doing better and here's

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Customer Intelligence

Matthew FulkJuly 15, 2010 9

Using SAS to Develop a B2B Lead Nurturing model

Rewind to the summer of 2009. Kings of Leon’s Use Somebody was burning up the charts, Pixar’s Up was collecting a fistful of Academy Award nominations, and SAS’ marketing organization was committing to take our digital marketing efforts to another level. SAS, deeply interested with the challenge of nurturing sas.com

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Customer Intelligence

John BallaJuly 13, 2010 1

Advertising: To gate or Not to gate (Part II)

Thanks for your feedback on this topic. As promised, I am circling back on the Advertising: To Gate or Not to Gate post I wrote in late April. As you'll recall, I initiated a little experiment to offer one of our assets via an online ad without registration. For a

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