Learn how marketing analytics is redefining the customer experience
![Customer journey optimization – The brain](https://blogs.sas.com/content/customeranalytics/files/2018/09/the-brain-702x336.jpg)
My first post on customer journey optimization set the scene by introducing the concept of marketing as a game to be won. The rules to this game are complex, some are known, and others can be learned. Above all, the game is built on a shifting landscape of customer, competitor