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Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverMay 16, 2019 4

SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing [Part 2]

Competition in customer experience management has never been as challenging as it is now. Customers spend more money in aggregate, but less per brand. The average size of a single purchase has decreased, partly because competitive offers are just one click away. Predicting offer relevance to potential (and existing) customers plays a

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Analytics | Customer Intelligence | Data Management | Data Visualization | Machine Learning

Suneel GroverMarch 28, 2019 2

SAS Customer Intelligence 360 Meets SAS Viya: Show me the demo

Over the past couple of years, I've written about a variety of use cases and value props regarding SAS® Customer Intelligence 360. As powerful as words and images can be, let's transition to the ultimate show – the demo. In the forty minute video below, observe how SAS Customer Intelligence

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Customer Intelligence

Tiffany CarpenterMarch 25, 2019 0

5 ways your digital analytics strategy is hindering your customer experience

These days, an ever-increasing number of customer interactions are taking place over digital channels and every single digital interaction offers an incredible source of customer intelligence for organisations to tap into. With every visit, customers leave a valuable trail of digital breadcrumbs. These breadcrumbs give organisations the ability to follow

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Customer Intelligence

Tiffany CarpenterFebruary 25, 2019 0

Two more ways AI is transforming the customer experience

In my previous blog post, I explored how reinforcement learning is taking the guesswork out of marketing to deliver great experiences. Let’s take a look at two additional areas where AI is transforming the customer experience: recommendations and natural language processing. Personalised recommendations get a boost from AI We’ve all

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Artificial Intelligence | Customer Intelligence

Tiffany CarpenterFebruary 18, 2019 1

Is artificial intelligence the future of customer experience?

Artificial Intelligence (AI) has caught everyone's attention in recent years, mainly because of its disrupting nature which gives it enormous potential with countless applications. Among the many possibilities that AI promises, customer experience (CX) is an area that offers immense opportunity for organisations to differentiate. Welcome to the experience economy

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Customer Intelligence

Malcolm LightbodyDecember 11, 2018 0

Segment comparisons – How to measure the difference

I promised in my previous post on automated segment comparisons that I would reveal more about how SAS measures differences between segment profiles. To recap, we wanted to have a method that would determine: If two segments are different in a meaningful way. By how much? What descriptive attributes best

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Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverDecember 6, 2018 1

SAS Customer Intelligence 360: Decision management, machine learning, and digital marketing

A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a

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Customer Intelligence

Suneel GroverNovember 30, 2018 1

SAS Customer Intelligence 360: Model management for competitive differentiation [Part 2]

In part one of this blog posting series, we introduced that the analytics lifecycle is much more than authoring models. As brands develop and invest into creating models to solve critical business problems, so does the requirement to manage these assets as valuable competitive differentiators. In part two of this

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Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverNovember 27, 2018 0

SAS Customer Intelligence 360: Model management for competitive differentiation [Part 1]

The universe of customer experiences, digital analytics, personalization and decisioning is massive. At times, it can seem as complicated and vast as the galaxy itself. With intricate subjects underneath this umbrella, you can lose direction, wander aimlessly, or feel a misleading sense of success or failure. When you lose vision,

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Customer Intelligence

Scott CalderwoodNovember 26, 2018 0

Using SAS at SAS: The power of experimentation using SAS Customer Intelligence 360

Like many b2b and b2c organizations, our corporate website, www.sas.com, is a critical channel for how people learn about SAS and interact with us in the digital space. We have millions of visitors from around the world on a monthly basis looking to learn more about who we are, what

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