Learn how marketing analytics is redefining the customer experience
![Introduction to SAS for digital analytics and segmentation](https://blogs.sas.com/content/customeranalytics/files/2016/03/Modern-Marketing.jpg)
Digital analytics primarily supports functions of customer and prospect marketing. When it comes to the goals of digital analysis, it literally mirrors the mission of modern marketing. But what exactly is today's version of marketing all about? Honestly, we've been talking about this for years. And years. We ALL know