![Are you craving ice cream? Blame the humidity. Analytics helps the VP of Marketing know what really drives customer demand.](https://blogs.sas.com/content/customeranalytics/files/2014/09/Bedford.Oberweis.jpg)
Knowing what your customers want and when they want it is valuable insight for any business. The key is to know how to find out. At Oberweis Dairy, one of their important product lines is ice cream - and for them, higher temperatures mean more ice cream sales, right? Not