How to align for success with customer intelligence


It should be no surprise that our marketing department here at SAS has a strong culture of measurement and accountability. As a result, it should shock nobody that we actually use our own customer intelligence solutions to help achieve our continuous improvement.

My colleague, Matt Fulk, heads up the team that has been most involved in using our customer intelligence solutions and he’s been able to share a number of those details in his posts on this blog.  One side of the story that we’ve not explored until now the “people side” to the solution, so I asked Matt to come into the studio and share details about the role of the SAS professional services team in the success of the implementation.  The result is this nice, short interview with Matt and Julie Chalk, who fulfills the role of  “marketing technologist” on the team.

 Click on the link below and tune in.  It’s a great 10-minute story about the difference made by the people in customer intelligence.


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids (Go Quakers! Go Tarheels!), volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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