It should be no surprise that our marketing department here at SAS has a strong culture of measurement and accountability. As a result, it should shock nobody that we actually use our own customer intelligence solutions to help achieve our continuous improvement.
My colleague, Matt Fulk, heads up the team that has been most involved in using our customer intelligence solutions and he’s been able to share a number of those details in his posts on this blog. One side of the story that we’ve not explored until now the “people side” to the solution, so I asked Matt to come into the studio and share details about the role of the SAS professional services team in the success of the implementation. The result is this nice, short interview with Matt and Julie Chalk, who fulfills the role of “marketing technologist” on the team.
Click on the link below and tune in. It’s a great 10-minute story about the difference made by the people in customer intelligence.