Chris Brogan. Charlene Li. David Meerman Scott. All on one panel. Streaming live from Vegas Thursday Oct 28 at 11:15 PST. Read the panel summary, From Engagement to Results, and add it to your calendar too. For a short teaser, here's Chris talking to SAS Marketing Director Deb Orton last
With so much focus on new media, social media, blogs and communities at Blogworld in Vegas last week, it was refreshing to hear the panelists on the “PR in a 2.0 World” panel admit that some things haven’t changed. In fact, they said a lot of the strategies that worked
At SAS, when we talk to customers about successful business analytics implementations, we hear a lot about the importance of executive sponsorship, aligning with business goals and continuing to build on your success by tracking and celebrating the successful milestones in your analytics projects. It's no surprise, really, that social
I painstakingly created my official schedule for Blogworld Expo earlier this week and realized half-way through the exercise that almost every session I'm planning to attend is part of the Social Media Business Summit, which, as far as I can tell, is like a conference within a conference. I probably
This past spring I attended a Social Media Masterclass at the Event Marketing Summit, delivered by Erik Qualman, the author of Socialnomics. Erik is also the creator of this video called Social Media Revolution that you’ve probably seen on YouTube (it has also been featured on this blog). Here’s what
~ Contributed by Courtney Peters ~ Next week I’ll be attending DMA10 in San Francisco, and I hope to accomplish a couple things while I am there. As a marketing professional, I’m eager to network with others in my field from all types of industries and market segments. I also
"Conversations pertaining to the oil and gas industry right now are toxic, to say the least," says Blake Jackson, Social Media Coordinator for Chesapeake Energy. Blake spoke today at a Ragan communications conference hosted at SAS headquarters in Cary, NC. In an environment where conversations about the energy industry tend
Attending DMA 2010? We’d love to have you as our guest at one or more of our three presentations, or at our book signing and networking event with Chris Brogan. Here are the details. Explore better ways to connect with customers in these presentations: First, we will present Enhance Consumer
In this segment of “The Nuts & Bolts of Social Media,” Kirsten Hamstra outlines the details of how SAS Publishing planned and executed its social media strategy. SAS Publishing was the first SAS division out on Social Media and they achieved good early success through planning, and are able to
Next week, I'll be part of a blogging panel at the Ragan conference, "The Role of Communications in Creating Best Places to Work." I'm on the panel with colleagues David Biesack, Chris Hemedinger and Becky Graebe, and we'll primarily be talking about our internal blog program on the SAS intranet,
