Few advances in technology have impacted how we do business as broadly and profoundly as mobile devices. They are creating new opportunities for organizations to engage with their customers, but more importantly, mobile devices are changing how people behave. For that reason, we partnered with the CMO Council to study the
Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync
Recently, I was reading a conclusions paper created from an American Marketing Association webinar about mobile marketing featuring Brian Vellmure of Innovantage and John Balla of SAS. As I was reading, one line stuck out to me on the first page of the paper: “The key to making sense of mobile
The other day I received a letter in the mail. What was in the letter left me feeling depressed. It left me feeling inadequate, unprepared, incapable of mustering the mental and emotional energy to complete it’s request. You see it wasn’t asking me to do something that I’d never done
“We are living in the era of the connected customer - one in which normal customer behavior is to capture moments and share it in near real-time.” - from "Customer Love - it's All About the Connection" by John Balla One message does not fit all anymore. Remember the days when marketing would use one
There are many reasons for marketers to see opportunity in the Internet of Things, most especially because it entails the interconnection of objects and devices and the data that's generated from these devices. It's not so much that we have to get our geek on, but the devices themselves ultimately
Adversarial relationships make for wonderful stories. Why? Because we can relate to them so well. It’s human nature to clash with rivals - cat fights, turf wars, even sibling rivalries reliably sell magazines and fill cinemas and theaters. But are they good for business? Of course not, especially not if the
A question often asked by marketers about big data is “Where do we start?” For newcomers and seasoned experts alike, there is no shortcut to finding the “signal” in the “noise” of today’s big data. What I recommend is a structured, methodical approach to meet the challenge. Here is a suggested
As 2013 comes to a close, it’s time to take stock of some of the topics that captured our attention this year in the context of five “hot topics” we focused on. Marketing Analytics Marketing Analytics is near and dear to our hearts, among other reasons because we’ve had a
With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also have the ability provide the next generation of content, coupons and services for consumers. By 2014, mobile is projected to overtake desktop
