Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are changing how people behave and what they expect, and as a result it’s changing the way we need to engage with our customers. The way consumers become emotionally attached to their
Healthy skepticism is a part of human nature - it's probably an involuntary defense mechanism that has been refined as we've evolved as social beings. And in today's world of scripted "reality" TV shows, internet hoaxes and celebrity "farewell" tours, healthy skepticism can help you quickly steer clear of things that waste your
Just this week, I had a whirlwind experience with three customer loyalty programs that left me scratching my head (and not necessarily feeling loyal): Loyalty Experience#1: No value The other day, I went out to dinner with a friend of mine. The restaurant we went to is part of a
If you’ve been watching the news out of The Retail Big Show, you've been hearing about omnichannel, big data and the Internet of Things. Now that the show is over, don’t forget to follow @SASRetail on Twitter for continued retail news, and watch the SAS Marketing Insights Center for coverage of the
When you search “business planning resources US,” Google serves up pages and pages of results without a single bank website. When you search “business planning resources New Zealand,” ANZ BizHub is No. 3 on page 1. Page rank is everything if you want to increase your online sales. So how
Retailing is fascinating because it’s the very essence of a market – a place that begins and ends with the customer. And the cash register / online shopping cart is where the supply curve and the demand curve meet, generating an endless stream of customer data made very valuable with
Like many people, I had a bit of a break over the holiday, and like many people, I did a little early Spring-cleaning during my time off. But unfortunately, my house is still messy, because the cleaning I did was electronic: After recently merging my four email accounts into Outlook,
Kicking off the new year is a great time to assess what's worked and what hasn't, take inventory, check assumptions and do other things to prepare you for a fresh new year. It's also a perfect time to get a broader perspective on world events and what might happen in 2015 that
Companies like Travelocity, Uber and Yelp have forever changed the way consumers plan their travel and entertainment. Can you remember when you had to book your trips through a travel agency? These innovators have raised the bar for other industries, so can the banking experience be changed in the same way?
If you like hunting, fishing, hiking or camping, chances are you not only know Cabela's but you're also a customer. Cabela's is one of the most well-known outdoor recreation brands in the world and was founded as a direct retailer in 1961. Cabela's now engages with customers across all 50 U.S states
