How to visualize an answer to your skeptics


Healthy skepticism is a part of human nature - it's probably an involuntary defense mechanism that has been refined as we've evolved as social beings. And in today's world of scripted "reality" TV shows, internet hoaxes and celebrity "farewell" tours, healthy skepticism can help you quickly steer clear of things that waste your time (always a good thing).

Marketers are no strangers to skepticism. Our friends in sales never think we're doing enough, while our friends in accounting may think we're doing too much. And everyone has their own idea on how we can be doing things better. So what to do?

SAS Visual Analytics is like being able to see big data to believe it.Few things are more powerful to sway a skeptic or to quickly make your point than visualization - literally allowing them to "see to believe." Visualization is particularly useful for decision-making with big data because it allows you to quickly see patterns and redirect your efforts based on the analyzing the whole data set and not a random sample that's extrapolated.

You don't believe me? See for yourself in this online demo of SAS Visual Analytics applied to customer analysis. The demo shows a great example of how you can analyze your sales and marketing performance to find how to improve your marketing through forecasting, goal seeking, scenario analysis, decision trees, path analysis and other analytic visualizations.

SAS Visual Analytics is a powerful way to enhance your customer intelligence. It lets you quickly get your own data, pinpoint issues and paint the picture so you can answer your own questions - or address your skeptics.

Either way you're in the driver's seat, and there's no better place to be.


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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