![A great digital customer experience is not accidental](https://blogs.sas.com/content/customeranalytics/files/2015/05/Accident.jpg)
Providing a great digital customer experience is more and more important, and yet many brands seem not to care by providing less than stellar experiences over and over again. It's like déjà vu, a French term that means “already seen,” which is used to describe the sensation that you have already experienced something that