Chris visited SAS in late December. We got him into our video studio to have a conversation with Deb Orton from our Customer Intelligence team about the ways companies are using social media. Those conversations will be available soon on the SAS YouTube channel. Watch this space for more details.
Last night I read Mitch Joel's post entitled "Keynote for a Cause," amplifying an idea originated by Joseph Jaffe. They're both auctioning off a keynote presentation with 100 percent of the proceeds going to Red Cross Haiti Relief. I was excited when I saw this because it's a really smart
In 2009 I spoke at a number of events, some large and national and some small and local, about using social media for B2B. I noticed that the questions changed significantly throughout the course of the year. In January people were asking why they should care about social media and
It's been one year since I took on the job of social media manager at SAS. I've spent a lot of that time working on nuts and bolts, addressing concerns and objections and sitting in meetings (some productive and some less so). My biggest satisfaction in this role has been
Lots of people are understandably concerned about Facebook's recent changes to privacy settings, and what's now indexed by search engines and publicly available. In fact, quite a few of my Facebook friends have posted this as their status today: Check this out: If you don't know, as of today, Facebook
I’ve been working on this post a bit at a time over the course of a few weeks. In the meantime, Amber Naslund posted a compelling argument why she doesn’t want to write a list of social media predictions for 2010. But I’d much rather spend my efforts at the
Jeff Cohen, a Triangle-area social media consultant and one of the brains behind the Social Media B2B blog, has put together a short PowerPoint presentation on his Slideshare page highlighting B2B companies that have created successful Facebook fan pages, with a summary of what makes each one good. It's an
One of my favorite podcasts is Media Hacks, which features Mitch Joel, C.C. Chapman, Julien Smith, Chris Brogan, Hugh McGuire, and Christopher S. Penn discussing a loose agenda of topics spanning social media, marketing, technology and the ways we create and consume content in the modern world. On one episode,
I think we'll look back on 2009 as the year when social media had the greatest hype, and 2010 as the year we started to really figure out how to make it work. One of the questions that I often heard asked amid the hype this year was, "Are decision
There's a paradox in my involvement in social media that people who know me well will understand: Often I don't want to know what most people are thinking. For instance, the absolute nadir of human communication is occurring in the comments sections of YouTube and local news sites. I avoid