Customer Analytics Posts

Customer Analytics

Ana BeotasJune 5, 2024 0

Marketing en la era de la IA: transformando estrategias de negocio bajo un marco ético y responsable

La Inteligencia Artificial está experimentando toda una serie de cambios revolucionarios tanto a nivel tecnológico como de comprensión por parte de la sociedad. Este salto nos ha llevado a lo que podríamos denominar como “La era de la Inteligencia Artificial”. Sin duda, la IA avanza a pasos agigantados, afectando a

SAS Spain

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence

Felipe NonatoMarch 19, 2024 0

Media continues to be a generations game

In the ever-evolving landscape of media, understanding how different generations consume content is crucial. Deloitte's report on Digital Media Trends 2023 sheds light on these generational disparities, highlighting a clear shift towards online experiences among younger audiences. This trend presents both challenges and opportunities for businesses, as they grapple with how

English | Portuguese

Communications | Sports & Entertainment

Analytics | Artificial Intelligence | Customer Intelligence

Sofia RealJanuary 25, 2024 0

A transformação MarTech: como a tecnologia irá melhorar o marketing em 2024

No ano passado, assistimos a uma revolução notável no desenvolvimento de modelos generativos de IA e na sua adoção generalizada por indivíduos e empresas. Dois exemplos claros foram o ChatGPT e o DALL-E da OpenAI que, em apenas alguns meses, conseguiram conquistar milhões de utilizadores em todo o mundo, garantindo

Portuguese

Customer Intelligence

Ana BeotasSeptember 27, 2023 0

Cómo conducir una CX Inteligente y competitiva en tiempo real con IA

Atraer, añadir valor o retener clientes no es tarea fácil. Especialmente en un contexto cada vez más competitivo, donde los consumidores que, generalmente apuestan por sus marcas de confianza pero que están abiertos a nuevas opciones, disponen de amplias ofertas atractivas a golpe de click. Recomendar ofertas de valor de forma

SAS Spain | Spanish

Analytics | Customer Intelligence

Andrea DeinertSeptember 25, 2023 0

Customer experience – quo vadis?

Customer Experience - Quo vadis? Gespräch mit Sonja Homberger (PostFinance), Stephan Götze (MarTechHero), Frank Zander (Bauer Vertriebs KG) und Anne Hoepfner (SAS).

German

Analytics | Customer Intelligence

Business Analytics Artificial Intelligence Customer Intelligence Data for Good Data Management Data Visualization Fraud & Security Intelligence Internet of Things Machine Learning Risk Management SAS Events Students & Educators Work & Life at SAS Browse All Topics Technology Advanced Analytics Artificial Intelligence Data Visualization Learn SAS Programming Tips SAS Administrators SAS Events Students & Educators Browse All Topics Blog DirectorySubscribe Defining and exploring customer intelligence

Luis García-VacasSeptember 19, 2023 0

Potenciando las estrategias de marketing con modelos analíticos y navegación web

Los modelos analíticos de cliente son utilizados por las empresas para mejorar el conocimiento sobre su público objetivo, necesidades, comportamientos y, en general, anticipar sus movimientos. La utilización de esta información en modelos analíticos nos permitirá descubrir patrones de comportamiento en los clientes. Una vía de optimizar los modelos

SAS Spain | Spanish

Banking | Insurance | Retail

Analytics

Francisco VílchezAugust 9, 2023 0

Recomendador de Productos adaptado al Cliente

El incremento del comercio online está provocando que los usuarios sean cada vez más exigentes y dispongan de una mayor variedad de comercios donde efectuar sus compras. Tener la capacidad de ofrecer productos que se adapten a las preferencias de nuestros usuarios, es cada vez más importante y necesario. ¿Qué

SAS Spain | Spanish

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | SAS Events

Ana Patrícia GonçalvesJuly 28, 2023 0

Diferenças e semelhanças na gestão da experiência do cliente e do cidadão

No passado dia 25 de maio, aproveitámos a presença da equipa de gestão a nível global do SAS na cosmopolita Madrid para nos reunirmos com os nossos clientes e parceiros, que já consideramos amigos, para abordar um tema tão em voga como a analítica avançada sob diferentes ângulos no nosso

Portuguese

Banking | Energy & Utilities | Government | Retail

Analytics | Customer Intelligence | SAS Events

José Humberto LópezJuly 5, 2023 0

Diferencias y similitudes en la gestión de la experiencia de cliente y ciudadano

On May 25, we took advantage of the presence of the SAS management team at a global level in sunny Madrid to get together with our clients and partners , whom we already consider friends, to address such a fashionable topic as advanced analytics from different angles on our SAS

SAS Spain | Spanish

Banking | Energy & Utilities | Government

Analytics

Corinna KlaesApril 14, 2023 0

Werbeverbot für ungesunde Lebensmittel - Einzelhandel was nun?

Um diese Veränderungen effektiv umzusetzen, werden Customer Data Platforms (CDPs) immer wichtiger. Eine CDP wie Customer Intelligence 360 unterstützt Unternehmen dabei, eine 360 Grad Sicht auf den Kunden zu erhalten und lästige Datensilos aufzubrechen.

German

Retail

Antonio CalvoMarch 2, 2023 0

Los datos deberían ser el activo más valioso de la cuenta de resultados de la distribución y empresas de gran consumo

Actualmente los datos de la gran distribución no forman parte de la cuenta de resultados, pero es el activo que deberían monetizar con mayor urgencia. Gracias a este análisis avanzado se puede mejorar el margen de la compañía y aumentar la eficiencia de diferentes procesos. En este artículo vamos a

SAS Spain | Spanish

Retail

Analytics

Leonora GouveiaJanuary 31, 2023 0

How personalization can generate impactful customer experiences

Customers are more demanding than ever before. An effect of the pandemic is that brands had to go digital at any cost to survive and one of the side effects from this was an increase in customer personalization demand. Email inboxes are full of emails from all possible brands –

English

Retail

Advanced Analytics | Analytics | Customer Intelligence | Machine Learning

The analytical advantage: Peering into the future of manufacturing

Mirian HerráezDecember 14, 2022 0

La experiencia del cliente como clave diferenciadora en la digitalización del Sector Asegurador

Tal y como comentamos durante el evento realizado con Expansión y McKinsey en nuestras oficinas, en el contexto de incertidumbre actual, las aseguradoras han tenido que subirse al tren de la digitalización para seguir creciendo. La crisis del COVID como acelerador de la digitalización en el sector seguros En un

SAS Spain | Spanish

Insurance

Analytics

Mirian HerráezNovember 10, 2022 0

Una nueva realidad en la demanda dentro del sector asegurador

Es indudable que los hábitos de comportamiento han cambiado, nos cuidamos más física y mentalmente, cuidamos lo que comemos y lo que bebemos y esto lo vemos en nuestro día a día. Los dulces en la oficina cada vez duran más, septiembre ha llenado el gimnasio como ningún año y

SAS Spain | Spanish

Insurance

Analytics | Customer Intelligence | Data Management

Ana BeotasOctober 18, 2022 0

Retail: Claves para liderar la experiencia CX en el entorno físico y digital

A pesar de la inminente vuelta a la normalidad, o la paulatina recuperación del turismo global, la inflación vuelve a ocupar todos los titulares e informativos. Mientras se da este aumento de los precios, y la mayoría de las empresas se esfuerzan por reconstruir sus reservas de stock tras la experiencia

SAS Spain | Spanish

Retail

Advanced Analytics | Analytics | Data Management | Data Visualization

Marcos GarciaAugust 29, 2022 0

Data observability generates benefits well beyond migration management

My recent work has focused heavily on migration, especially onto the SAS Viya platform and cloud more generally. Rather unexpectedly during this process, we have found that data observability is becoming increasingly important to customers. They start simply by looking at tracing files, but soon find that it has a

English

Artificial Intelligence

Jason BurkeMay 24, 2022 0

The challenge of sustainability in retail and CPG

To find out more, please join SAS at the Microsoft stand at EuroCIS. Read all interviews of my entire series here.

English

Retail

Analytics

Artur SzymanskiApril 12, 2022 0

Analytics is driving the digital transformation of telecom

The concept of a "data-driven company" is widely promoted and discussed today. Are executives looking to invest in analytics and see an added value? Do many decision makers first analyze whether this investment simply pays off? This article is the first in a series on the practical application of analytics

English

Communications

Analytics | Customer Intelligence

Nihan YamiApril 6, 2022 0

Navigating to CX excellence

Why are some companies just so much better at customer experience? Last week’s #SASchat explored the defining characteristics of CX champions. As a member of the Global Practice Customer Intelligence team, I found this to be a very interesting discussion, and I certainly learned a lot. Here are my key

English

Customer Intelligence

Allan Lezcano MølgaardDecember 9, 2021 0

Imitation is the sincerest form of flattery

I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not

English

Analytics

Marta Prus-WojciukOctober 1, 2021 0

Why good price means better customer experience: finding the balance in insurance

It is widely recognized that the right price is crucial in insurance. Insurance is what is known as a ‘grudge purchase’: customers know it is necessary, but they hope never to use it. This traditionally and theoretically means that they want to pay as little as possible for their insurance

English

Insurance

Analytics | Customer Intelligence

Allan Lezcano MølgaardSeptember 22, 2021 0

When 'rip and replace' is confronted with 'integrate and enhance'

Data should alleviate strain instead of causing new pain Recent research from SAS and Accenture underlines what many of us already knew anecdotally. Marketers are increasingly frustrated by their inability to obtain and leverage insights into customer behavior. Marketing teams have data – heaps of data – but they are unable

English

Analytics | Customer Intelligence

Steve PerksSeptember 7, 2021 0

Batch AND real-time marketing analytics, instead of batch OR real-time

Catching up to the consumers Using technology and analytics to support marketing is not especially new. It is fair to say that it has been possible for some time. Many organisations have invested in marketing platforms, for example. However, there is a niggling problem. The investment may have been made, but few marketers are

English

Analytics | Cloud | Customer Intelligence

Juan RodriguezSeptember 6, 2021 0

El potencial de los datos en el sector financiero

El sector financiero es uno de los que ha alcanzado una mayor madurez en cuanto a su transformación digital y la pandemia del Covid no ha hecho sino acelerar este proceso. De acuerdo a nuestro informe Experiencia interrumpida: ¿continua el Covid-19 cambiando el comportamiento del cliente?, antes de la pandemia

SAS Spain

Banking

Analytics | Customer Intelligence

Business Analytics PortugalJuly 20, 2021 0

Os dados como meio para tomar decisiões e melhorar a experiência do cliente

Frequentemente ouvimos falar de transformação digital e digitalização. O certo é que, entre ser uma empresa digital e ser uma entidade que toma decisões cem por cento baseadas em dados e em conhecimento empírico, há um longo caminho a percorrer, principalmente se não contarmos com as ferramentas adequadas. Por mais

English | Portuguese

Retail

Advanced Analytics | Artificial Intelligence | Fraud & Security Intelligence

Business Analytics PortugalJuly 14, 2021 0

O papel da tecnologia no combate à fraude

Vivemos num mundo cada vez mais digital e trabalhamos, igualmente, em organizações cada vez mais digitais. Isto traduz-se em inúmeras mais-valias que culminam em processos mais rápidos, eficazes e assertivos (e que facilitam efetivamente o dia-a-dia dos colaboradores), mas a verdade é que também coloca as organizações num grau de

English | Portuguese

Banking

Analytics | Customer Intelligence

Business Analytics PortugalJune 30, 2021 0

Way forward into the "new normal"

“We live in disruptive times… where the only constant is a change” – this statement seems very accurate to the situation we face today. The funny thing is that this is a quote from an ancient philosopher Heraclitus of Efez, who had said it almost 2500 years ago! The “new

English

Retail

Customer Intelligence | Data Management

Hidden Insights: How can cloud-based analytics help banks drive digital transformation? - SAS

Yulia ParamonovaJune 4, 2021 0

La banque de mes rêves

Aimez-vous rêver ? Moi oui et, pour être honnête, je rêve assez souvent. Aujourd'hui je vais vous parler de la banque de mes rêves. Je sais que le sujet est étrange mais pourquoi pas. Alors, à quoi ressembleraient les interactions quotidiennes avec la banque de mes rêves ? Le matin,

French

Banking

Analytics

Hidden Insights: Do you know what your customers are saying about you?

David DewildeMay 5, 2021 0

Mieux fidéliser les assurés au travers d’une relation client transformée

Pour faire face à l’érosion du niveau de satisfaction des clients vis-à-vis de leur assureur, il est impératif pour ces derniers de moderniser, de fluidifier, mais aussi d’humaniser leur relation client. Une approche centrée sur une connaissance à 360° de l’usager peut répondre au déficit de fidélisation des assurés. Selon

French

Insurance

Analytics | Customer Intelligence

Radoslaw GrabiecMarch 23, 2021 0

Marketing Maturity Into New Trends in Digital Marketing

We live in a data-driven world. With touchpoints rapidly multiplying, consumer data continues to increase in volume and complexity. Insights derived from these touchpoints are crucial to improving the context of customer experiences. Investments in digital transformation to achieve a 360-degree customer view are now a necessity. Businesses need to

English

Retail

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Blogs

Customer Analytics