Since Suzanne’s start at SAS in 1997, she has been bringing emerging and innovative solutions to the Communications, Media, Entertainment, Travel and Hospitality industries. Currently, she is Principal Product Marketing Manager for Communications, Media and Entertainment, which includes all aspects of product marketing and is a very exciting role! Suzanne gets to work with global customers and team members on addressing critical business issues. Her marketing tasks include: building out new industry specific solutions, developing new positioning, and producing assets to support SAS' sales efforts. Plus, she works with leading analysts and partners to make sure SAS industry solutions are externally supported and validated. Suzanne’s achievements at SAS include bringing the SAS® Patron Value Optimization to the gaming, sports and hospitality industries. Additionally, she was a key driver in bringing to market SAS Revenue Management Price Optimization Analytics for companies seeking a revenue optimization solution that is different than the typical off the shelf systems. Prior to joining SAS, Suzanne held positions at DMB&B and JWT in New York City, both global marketing communications companies. She holds a bachelor’s degree in business administration from Hofstra University. Suzanne lives in Cary NC. She is passionate about her family, her work and her travels, which include adventure travel.
Are you in the early stages of your Internet of Things (IoT) strategy? According to new IoT research done by the Internet of Things Institute on behalf of SAS, you are not alone. There's been a lot of buzz in the market for several years around IoT and how it's
I recently spent two days with an innovative communications customer explaining exactly what SAS analytics can do to help them take their advertising platform to a whole new level. Media meets data resulting in addressable advertising. SAS would essentially be the brain behind all their advertising decisions, helping them ingest
Everyone is talking about artificial intelligence (AI). In fact, many SAS customers who've been using our analytics capabilities for years or even decades are asking: What can we do with AI? What exactly is AI from a software perspective? How can we infuse cognitive computing into our customer interactions and on the customer
It's that time of year again. Holidays, parties, gifts, cooking, closing annual business, hitting targets and preparing for 2017. Looking back on the year for the communication and media industries, it has been a year of transition for the industry and for many of the customers I work with in my role
Consumers want content 24 hours a day, seven days a week, all around the world. It's a tall order for media & entertainment (M&E) companies and a 180 degree shift from days past. How do they provide enough content to meet demand? Audiences are binge watching over-the-top (OTT) programming, creating
Last year at Mobile World Congress (MWC), we saw the reality of the IoT come to fruition. We saw leaders like AT&T showing their prototypes of connected cars, containers, agricultural sites, homes, etc. And it's got me wondering what we'll see at the 2016 MWC. In 2015, communications and media
Like retailers, Communications Service Providers (CSPs) interact with customers in multiple ways during the buy, use and share journey. These interactions take place at stores and on websites, Facebook pages, call centers, and other channels. However, unlike retailers, CSPs are having a harder time providing a seamless experience across their many channels.
The Internet of Things (IoT) is going to take us into the next big technology wave, which will include a massive proliferation of personal connected devices like we have never seen before – cars, toothbrushes, household appliances, watches, medical devices, bicycles, and all sorts of things on our body and in
The Internet of Things is coming fast and furious. We clearly know what these “things” are, and were able to see prototypes at last week’s Mobile World Congress (MWC) which hosted some 93,000 attendees. Things = connected life = cars, homes (thermostats, washer and dryers, vacuum cleaners, security systems, refrigerators, etc.),
Mobile World Congress is quickly approaching. Attendees and exhibitors are feverishly scheduling meetings, doing research, and determining their areas of focus to maximize their experience of the event. If you're hoping to learn more about big data analytics at the conference, here are some helpful insights and resources to help you
For many industries, big data analytics have opened numerous doors for more employees to be groundbreaking and to challenge the corporate status quo. Prior to big data technologies, risk taking behaviors were primarily reserved for provocative souls who stretched organizational boundaries to disrupt industries, such as airline revenue management. There were winners and losers
Data has value IF you can analyze it, said participants at a big data analytics roundtable at the Premier Business Leadership Series in Las Vegas. In attendance were executives from some of the largest Communications companies in the world including from the US, Canada, Turkey, Japan, Australia and the Philippines as well
At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform
There is a lot of hype around the millennials now that they are a primary adult audience segment ranging in age from 18 to 33 years. And why not? They represent a whole new generation that every company will need to connect with in order to sell their products and
I had the privilege of attending the inaugural Women in Hollywood IT Society (WHITS) meeting this past week in LA. The meeting was hosted by the Media and Entertainment Services Alliance (MESA) with lots of organization from two female IT executives from Sony Pictures. Sony Pictures already has a Women
From managing excess DVD inventory to optimizing digital distribution channels, Hollywood’s supply chain transformation in the last decade has been massive. Knowing this background, and having spent a good part of my life surrounded by the entertainment industry, I was intrigued and inspired by the recent Entertainment Supply Chain Academy
