Charles Chase is the executive industry consultant and trusted advisor for the SAS Retail/CPG global practice. He is the author of Next Generation Demand Management: People, Process, Analytics and Technology, author of Demand-Driven Forecasting: A Structured Approach to Forecasting, and co-author of Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, as well as over 50 articles in several business journals on demand forecasting and planning, supply chain management, and market response modeling. His latest book is Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy. To learn more, please see his Author page.
Retailers face unprecedented challenges with supply chain volatility, inflation, oil price fluctuations, labor shortages and geopolitical activities, making it difficult to plan across the organization. With retail evolving, coupled with persistent supply chain issues, this adds complexity to anticipating and planning for shifts in consumer demand. The emergence of an
Today’s consumers don’t want to be talked to; they want to have a conversation. They want to be marketed to as individuals, not as faceless members of the masses. Consumer packaged goods (CPG) organizations, in particular, recognize the value of these conversations. This dialogue – via loyalty programs, promotions, social
You're not alone if you’re still seeing local grocery stores with empty shelves. Food shortages are still lingering in 2023. Increases in consumer demand, labor shortages and shipping capacity restraints continue to interrupt supply chains, particularly for grocery retailers. These problems have persisted throughout the pandemic, as seen with the shortages
