Not so Secret Santa: Using customer data to make it a Merry Christmas for all

I love Christmas, but there is one thing I never seem to get right: the office Secret Santa. Every year I draw someone I’ve barely met and fruitlessly dig around for clues – only to find myself hastily wrapping a scented candle/novelty mug at the eleventh hour. Merry Christmas Sandra […]

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Get your house in order to cash in on retail’s omnichannel promise

Would you build a house without a proper foundation? Most of us wouldn’t dare, but that’s exactly what many retail businesses are doing today. When building a house, if you don’t get the foundation right, paint, wallpaper and fixtures won’t matter much. It’s no different in the retail industry. Success […]

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Full size visual analytics power for any size budget

Imagine that you’re a large retail firm, in need of projecting sales for the next few months. With the right analytical solution, it can literally take just seconds to have a forecast in place. You drag and drop some variables and can figure out exactly which ones are underlying factors […]

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Retailers want insights, not data

What insights can be gained from the massive amounts of data that allow us to make decisions that deliver the best results? Data vs. information is an ongoing battle. Many people look for more data to make confident decisions. However, what most people seek is insight. Retailers always have tracked […]

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Calling all unicorns: SAS remains committed to developing analytical talent

Are retailers suffering a skills shortage when it comes to analytics? Nikki Baird from Retail Systems Research (RSR Group) offers some intriguing observations about the critical analytical talent shortage facing the retail industry in a recent article, “Where Have All the Data Scientists Gone? SAS Analyst Day Report Out.” Her observations […]

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2014 retail predictions: make it a win-win year for you and your and consumers

If the latest raft of retail trading updates are anything to go on, it’s pretty clear who the winners were this Christmas: the consumers. A period of heavy discounting – aimed at bolstering weak sales and protecting elusive customer loyalty – was good news for cash-conscious customers, but left many […]

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Coupons: Six ways you get segmented

I’m not a coupon junkie. In fact, I feel like a coupon victim. Hardly a day goes by that I don’t get an avalanche of offers from: Email. Snail mail (in catalogs, flyers, coupon books, etc.). In-store flyers. Mobile apps. Store checkout. The vast majority get tossed in my garbage […]

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Retailers: “The more experiments you make the better”*

The No. 1 retail trend for 2014 will be innovation powered by advanced analytics. Why? Because retailers with the ability to surface and validate new ideas from customer data will be able to test new ideas faster, launch them faster in stores, and roll out profitable programs faster. Transformation today […]

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The (retail) neighborhood changes ... again

Blockbuster recently announced it‘s throwing in the towel and closing its remaining 300 stores in early 2014. My how times change! Blockbuster, bought by Dish Network in 2011, was an integral and intimate part of our lives for years. Teens gathered at the neighborhood Blockbuster to rent movies and hang […]

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It’s really all about me. Sincerely, your customer

In the days before the Internet, I’d pull a promotional flyer or catalog from one of my favorite retailers out of my mailbox or newspaper like an excited kid hoping it contained something I coveted. And at price so amazingly low that I’d feel no guilt in buying it. More […]

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