Author

Brittany Bullard
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Brittany Bullard is a Systems Engineer for the Retail and Consumer Packaged Goods (CPG) industries. At SAS, Brittany helps retailers drive profitability through the use of powerful analytics. Brittany has 9 years of experience in the retail industry. During her experience, she implemented, managed and took part in design of allocation, replenishment, forecasting, location planning and assortment planning solutions.

Customer Intelligence
Brittany Bullard 0
Retailers use optimization to improve in-store fulfillment and keep customers satisfied

Omnichannel shoppers have been disrupting retailers for years, and its likely to top the industry’s agenda of challenges for years to come. But optimization, an omnichannel analytics technology, can help harness the positives of omnichannel retailing and minimize showrooming. Consider this everyday retail dilemma: E-commerce sales are growing, but in-store