Will your customers choose you or lose you?

Jennifer Griess
Jennifer Griess|May 1, 2013

It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They remind me of an outdated classroom with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to [...]

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Analytics supercharge telco campaigns

Faye Merrideth
Faye Merrideth|February 27, 2012

It was fun to see Amitava Ghosh, Senior Vice President at Reliance Communications on his visit to SAS headquarters. I was thrilled to learn that “Ami” — my former neighbor — is now a SAS customer using SAS Customer Intelligence to optimize campaign management. Even more exciting, Ami allowed me [...]

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How to market to the Einsteiners - Generation Z

Waynette Tubbs
Waynette Tubbs|October 14, 2011

You’ve heard of them - even if you haven’t heard them called Generation Einsteiners yet. According to Conny Dorrestijn, Co-Founder of CrossFinance, this generation (most of them just entering high school) is the first since World War II to experience real crisis. This idea may be debated by many who see [...]

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Six marketing trends you cannot ignore

Waynette Tubbs
Waynette Tubbs|October 13, 2011

I’m in Chicago this week for the 2011 BAI Retail Delivery. It’s a retail banking conference where executives meet to discuss best practices and learn about the newest vendor solutions. I’ve found that many of the best practices discussed can actually be applied across industries; for example, Roger Peverelli (Co-Author of Reinventing Financial [...]

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Learning creativity from a brand that was built on creativity

Peter Dorrington
Peter Dorrington|June 21, 2011

Facilitated by Mary P. Flynn of Disney Institute, the “Inspiring Creativity” Masterclass at The Premier Business Leadership Series was an amazing insight into Disney’s approach to inspiring creativity and turning innovation into everyday practice. Whatever else you may feel about Disney, no one can accuse them of anything less than [...]

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Social Media - from talk to action

Jonathan Hornby
Jonathan Hornby|November 12, 2010

Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are [...]

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Two types of segmentation - and when to use them

Alison Bolen
Alison Bolen|November 11, 2010

Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources [...]

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How to improve campaign close rates by more than 250 percent

Jonathan Hornby
Jonathan Hornby|July 30, 2010

Improving campaign close rates is just one of many benefits quoted by Verizon in this quarter’s sascom magazine. But a 250 percent improvement is pretty significant. • How did they do it? • What were the other benefits? • How will they continue to deliver improvement over time? The short [...]

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Business Analytics 101: Social Media Analytics

Jonathan Hornby
Jonathan Hornby|July 9, 2010

~ Contributed by John Bastone ~ I read a fascinating piece in this week’s Wired, titled how “Marketers Rig the Social Media Machine.” A cottage industry has been born, catering to the needs of Marketers that are willing to pay for large numbers of followers within a social media property [...]

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Business Analytics 101: Cost and Profitability Analysis

Leo Sadovy
Leo Sadovy|June 4, 2010

Information has a cost; good data doesn’t come for free. Bad business decisions have a cost too. Consider product cost and customer profitability. If you are using standard accounting approaches (developed a century ago to meet the needs of manufacturing), then you are most likely in that camp of bad [...]

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