Don’t make your marketers experience a spaghetti junction

Throughout my 10 years at a leading direct marketing and CRM agency, a chief issue we solved for our clients was what we affectionately referred to as a spaghetti junction. It’s a nickname often given to a massively intertwined road traffic interchange that resembles a plate of spaghetti, like this […]

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Does big data spell big trouble on the campaign trail?

The timeline on the latest season of Netflix’s series House of Cards has finally caught up with the real world, and the current plot line regarding President Frank Underwood’s underhanded dealings to win the Democratic nomination has many parallels with the current US primary election coverage saturating TV and print […]

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Campaigning to your customer: When elections and marketing collide

It’s almost impossible to avoid election coverage right now, no matter how hard you try. If you’re like me, you’re fleeing to the safety of South Africa’s recently launched Netflix in to order avoid the coverage of the US primaries currently dominating international TV and print news, or South Africa’s […]

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Learning from theSkimm to simplify bank stress testing

I have a short attention span. So, imagine my delight when a colleague of mine introduced me to theSkimm. If you are not familiar, theSkimm takes the top news stories of the day and summarizes them quickly, in ways that are easy to understand – and often linked to pop […]

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True digital marketing intelligence is all in the data!

At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform […]

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Discovering gems in millennial audience data

There is a lot of hype around the millennials now that they are a primary adult audience segment ranging in age from 18 to 33 years. And why not? They represent a whole new generation that every company will need to connect with in order to sell their products and […]

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How’s the week gone for SAS? It’s easy as 1, 2, 3 …

SAS has had a good week.  No. 1 in Analytics The company remains No. 1 in advanced analytics -- per IDC and Forrester, not just according to marketers like me. And we remain committed to innovation. Our data visualization offering, SAS Visual Analytics, is now used by more than 500 […]

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Will your customers choose you or lose you?

It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They remind me of an outdated classroom with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to […]

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Analytics supercharge telco campaigns

It was fun to see Amitava Ghosh, Senior Vice President at Reliance Communications on his visit to SAS headquarters. I was thrilled to learn that "Ami" -- my former neighbor -- is now a SAS customer using SAS Customer Intelligence to optimize campaign management. Even more exciting, Ami allowed me […]

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How to market to the Einsteiners - Generation Z

You've heard of them - even if you haven't heard them called Generation Einsteiners yet. According to Conny Dorrestijn, Co-Founder of CrossFinance, this generation (most of them just entering high school) is the first since World War II to experience real crisis. This idea may be debated by many who see […]

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