Don’t make your marketers experience a spaghetti junction

Throughout my 10 years at a leading direct marketing and CRM agency, a chief issue we solved for our clients was what we affectionately referred to as a spaghetti junction. It’s a nickname often given to a massively intertwined road traffic interchange that resembles a plate of spaghetti, like this […]

Post a Comment

Does big data spell big trouble on the campaign trail?

The timeline on the latest season of Netflix’s series House of Cards has finally caught up with the real world, and the current plot line regarding President Frank Underwood’s underhanded dealings to win the Democratic nomination has many parallels with the current US primary election coverage saturating TV and print […]

Post a Comment

Campaigning to your customer: When elections and marketing collide

It’s almost impossible to avoid election coverage right now, no matter how hard you try. If you’re like me, you’re fleeing to the safety of South Africa’s recently launched Netflix in to order avoid the coverage of the US primaries currently dominating international TV and print news, or South Africa’s […]

Post a Comment

Learning from theSkimm to simplify bank stress testing

I have a short attention span. So, imagine my delight when a colleague of mine introduced me to theSkimm. If you are not familiar, theSkimm takes the top news stories of the day and summarizes them quickly, in ways that are easy to understand – and often linked to pop […]

Post a Comment

Redefining the scope of marketing to operationalise customer centricity

My previous blog posts here for marketing have centred on data-driven marketing themes and how marketers can exploit data and analytics to create a more customer-centric, fact-based culture. And by extension, how this, combined with quality execution is likely to lead to better customer experiences and improved customer equity. This […]

Post a Comment

All customer intelligence must be woven into CRM programs – online and offline

You've probably heard many times about the fantastic untapped potential of combining online and offline customer data. But relax, I’m going to cut out the fluff and address this matter in a way that makes the idea plausible and its objectives achievable. The reality is that while much has been […]

Post a Comment

Turning marketing automation data around to drive innovation

When the executives in an organisation start evaluating whether or not they should embark on a marketing automation journey, they are obviously going to ask themselves what return they should expect from doing so. Likely to be factored in to the evaluation process are obvious drivers such as reduced acquisition […]

Post a Comment

Leading Marketing Excellence with Analytics - Visa Case Study

Recently I had the privilege of hearing Nathan Falkenborg, Head of Consulting & Analytics, North Asia at Visa speak at the SAS Executive Forum in Singapore. Nathan has also spoken at SAS Premier Business Leadership Series where he talked about how the analytics guy won over the marketers at Visa. […]

Post a Comment

Leveraging Analytics for a Successful Online Behavioural Advertising Strategy

In today’s era of digital marketing, advertisers have access to innovative tools and platforms, which enable them to provide Internet users with more personalized ads. Furthermore, in exchange for such helpful and free service, people do not mind sharing a little bit of personal information as it helps them find […]

Post a Comment

True digital marketing intelligence is all in the data!

At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform […]

Post a Comment