True digital marketing intelligence is all in the data!

At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform […]

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Discovering gems in millennial audience data

There is a lot of hype around the millennials now that they are a primary adult audience segment ranging in age from 18 to 33 years. And why not? They represent a whole new generation that every company will need to connect with in order to sell their products and […]

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How’s the week gone for SAS? It’s easy as 1, 2, 3 …

SAS has had a good week.  No. 1 in Analytics The company remains No. 1 in advanced analytics -- per IDC and Forrester, not just according to marketers like me. And we remain committed to innovation. Our data visualization offering, SAS Visual Analytics, is now used by more than 500 […]

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Will your customers choose you or lose you?

It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They remind me of an outdated classroom with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to […]

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Analytics supercharge telco campaigns

It was fun to see Amitava Ghosh, Senior Vice President at Reliance Communications on his visit to SAS headquarters. I was thrilled to learn that "Ami" -- my former neighbor -- is now a SAS customer using SAS Customer Intelligence to optimize campaign management. Even more exciting, Ami allowed me […]

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How to market to the Einsteiners - Generation Z

You've heard of them - even if you haven't heard them called Generation Einsteiners yet. According to Conny Dorrestijn, Co-Founder of CrossFinance, this generation (most of them just entering high school) is the first since World War II to experience real crisis. This idea may be debated by many who see […]

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Six marketing trends you cannot ignore

I'm in Chicago this week for the 2011 BAI Retail Delivery. It's a retail banking conference where executives meet to discuss best practices and learn about the newest vendor solutions. I've found that many of the best practices discussed can actually be applied across industries; for example, Roger Peverelli (Co-Author of Reinventing Financial […]

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Learning creativity from a brand that was built on creativity

Facilitated by Mary P. Flynn of Disney Institute, the “Inspiring Creativity" Masterclass at The Premier Business Leadership Series was an amazing insight into Disney's approach to inspiring creativity and turning innovation into everyday practice. Whatever else you may feel about Disney, no one can accuse them of anything less than […]

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Social Media - from talk to action

Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are […]

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Two types of segmentation - and when to use them

Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources […]

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