The marketer scientist balances art and science

John Balla
John Balla|May 15, 2013

We’re pleased to have Scott Brinker, a thought leader and entrepreneur at the intersection of marketing and technology, as the newest contributor to our sister blog from our friends Down Under called ”Left of the Date Line.” In his first post for that blog, he explores the idea that everyone in marketing [...]

Post a Comment

Five big themes for marketing at DMA 2012

John Balla
John Balla|October 19, 2012

Standing in my own crosshairs as my own target market means that almost all work that I do can be a learning opportunity, and going to DMA2012 was certainly a biggie. What I saw and experienced at the show reaffirmed the idea that it’s never been more exciting to be [...]

Post a Comment

Marketing big data analytics: an industry about to take off?

Charles Randall
Charles Randall|July 6, 2012

The Centre for Economic and Business Research is a respected economic consultancy.  Earlier this year we asked them to look at the value of analytics to the UK today, and forecast the likely growth of analytics over the next five years.  Their full findings can be downloaded here. But why [...]

Post a Comment

Banking segmentation and the Super Bowl

Felicia Ramsey
Felicia Ramsey|February 7, 2012

As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials.  The $3.5M spent [...]

Post a Comment

New research papers: marketing strategies of banks and supermarkets

Charles Randall
Charles Randall|January 30, 2012

Whose mobile communications are hitting the spot?  Which broadcast strategy helps banks make an emotional connection with their customers? Who sends out such badly targeted e-mails that customers see them as less personally relevant than a TV advert? The answer to these questions may surprise you. Our recent survey of [...]

Post a Comment

Organisations in the public eye: perception vs. reality

Charles Randall
Charles Randall|November 28, 2011

Healthcare was one of five sectors looked in the Pleased to Meet You research (the other four were Banking, Supermarkets, Soft Drinks, and Mobile). In the UK the majority of healthcare is publicly funded, and so healthcare was chosen to as a representative of the public sector. It allows us [...]

Post a Comment

The spotlight is on the customer at The Series

John Balla
John Balla|October 25, 2011

I am thrilled to be at SAS’ flagship annual thought leadership event, the 2011 Premier Business Leadership Series. The theme is “Innovate, Optimize, Transform” and we have world leaders, best-selling authors and thought-provoking professors with great wisdom to share in one exciting event. It’s truly inspiring.  Yet as compelling as all [...]

Post a Comment

ANA Masters of Marketing provides inspiration and vision for growth

Deb Orton
Deb Orton|October 25, 2011

ANA Masters of Marketing kicked off its general session with blockbuster brands, and equally interesting Marketing executives. I knew I would hear from some executive firepower, but I did not expect to walk away with this level of inspiration. Steven Quinn of Walmart communicated the sobering news of a shrinking [...]

Post a Comment

4 Goals for a great panel discussion

John Balla
John Balla|July 1, 2011

Last week, I had the pleasure to attend a great session with noted speaking authority Bart Queen. The session was titled, “The Power of Many” and it included 4 communication goals and tons of other great tips on how to drive your message through the use of panel discussions. Here [...]

Post a Comment

The 10 truths about leadership: my 3 favorites to inspire marketers

Deb Orton
Deb Orton|June 16, 2011

The year of leadership Recently we taped a short video titled Developing Marketing Leadership – 3 Tips From a Pro. In that blog post I mentioned I have made 2011 the year of leadership. I’m taking every opportunity to learn, mentor and become a better leader—by any means possible. My [...]

Post a Comment