Banking segmentation and the Super Bowl

Felicia Ramsey
Felicia Ramsey|February 7, 2012

As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials.  The $3.5M spent [...]

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The spotlight is on the customer at The Series

John Balla
John Balla|October 25, 2011

I am thrilled to be at SAS’ flagship annual thought leadership event, the 2011 Premier Business Leadership Series. The theme is “Innovate, Optimize, Transform” and we have world leaders, best-selling authors and thought-provoking professors with great wisdom to share in one exciting event. It’s truly inspiring.  Yet as compelling as all [...]

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ANA Masters of Marketing provides inspiration and vision for growth

Deb Orton
Deb Orton|October 25, 2011

ANA Masters of Marketing kicked off its general session with blockbuster brands, and equally interesting Marketing executives. I knew I would hear from some executive firepower, but I did not expect to walk away with this level of inspiration. Steven Quinn of Walmart communicated the sobering news of a shrinking [...]

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4 Goals for a great panel discussion

John Balla
John Balla|July 1, 2011

Last week, I had the pleasure to attend a great session with noted speaking authority Bart Queen. The session was titled, “The Power of Many” and it included 4 communication goals and tons of other great tips on how to drive your message through the use of panel discussions. Here [...]

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The 10 truths about leadership: my 3 favorites to inspire marketers

Deb Orton
Deb Orton|June 16, 2011

The year of leadership Recently we taped a short video titled Developing Marketing Leadership – 3 Tips From a Pro. In that blog post I mentioned I have made 2011 the year of leadership. I’m taking every opportunity to learn, mentor and become a better leader—by any means possible. My [...]

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Video: Developing marketing leadership - 3 tips from a pro

Deb Orton
Deb Orton|June 14, 2011

This is the year of the Marketer. We are emerging as leaders in business due to our unique blend of abilities to gain insights from market and customer data and our keen interest in people. We are active in Social Media and Karl Gustafson reminds us in Elevating The Role [...]

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Three articles on evolving Your B2B lead generation strategies

Matthew Fulk
Matthew Fulk|June 2, 2011

Many of you have been following along as I’ve written about the work we’re doing at SAS to evolve our lead generation strategies. This effort has given me a voice with a number of media outlets; allowing me to communicate, with a larger audience, the importance of analytics and integration [...]

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Why aren't more companies unleashing the power of marketing?

Justin Huntsman
Justin Huntsman|May 31, 2011

This year we’re happy to be working with Harvard Business Review on a series of Customer Intelligence Insight Centers and Webinars. The first of those webinars happened recently featuring Harvard Business School Professor Ranjay Gulati. Here are a few teaser sentences from the HBR Blog post. If you’re interested, click-through [...]

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Financial Services: Connecting the Dots with Customer Analytics

John Balla
John Balla|May 20, 2011

This week, SAS hosted the Financial Services Executive Summit at our headquarters in Cary, NC. Part of the content was a fascinating panel discussion moderated by Lori Bieda, the SAS Executive Lead for Customer Intelligence. In the picture below, Lori is on the left and she was joined on the [...]

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Fresh Views on Marketing Relevance from Charlene Li

John Balla
John Balla|February 16, 2011

I recently had the privilege to work with Charlene Li, one of our industry’s thought leaders, on a Webinar that SAS sponsored and the American Marketing Association produced, titled “Drive Marketing Relevance in Today’s Digital World.” The SAS host and architect of the discussion’s content was Jonathan Hornby, one of [...]

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