Three predictions for digital marketing

Jim Hiepler-Hartwig
Jim Hiepler-Hartwig|April 30, 2013

What does the future hold for digital marketing? If you looked into your crystal ball, what would it reveal to you? Where will you spend scarce marketing dollars for maximum impact? Will you allocate the bulk of your marketing budget to traditional campaigns, or to digital channels? We gained an [...]

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Two ways analytics help maximize digital marketing impact

Wilson Raj
Wilson Raj|April 29, 2013

In the last decade, CMOs have made great strides in elevating their stature. According to the latest SpencerStuart survey, CMO tenure has steadily climbed from 23 months in 2004 to 45 months in 2012. What are the reasons for this improved longevity? Marketers are becoming more strategic-minded, they’re taking a [...]

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3 keys to unlock value in your online marketing data

John Balla
John Balla|April 5, 2013

Online marketers all want the same thing – for our customers to get what they want, when they want it, and with the fewest clicks possible. We already know that satisfied customers usually return, and now they share their experiences so the stakes have never been higher to get it [...]

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What's in a name – Customer Intelligence

Jonathan Moran
Jonathan Moran|March 4, 2013

As mentioned in my previous post, there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated marketing management and marketing analytics. It’s important to define them, as well as understand what comprises each term and know which SAS solutions apply. It’s [...]

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Marketing analytics and why Google matters

Will Waugh
Will Waugh|January 18, 2013

I have been fortunate enough to work on some of our various marketing analytics’  implementations. One specific solution I have talked about before is Customer Experience Analytics (CXA), a solution that facilitates the integration of online and offline data for better customer insights and segmentation. It is a key part of our overall [...]

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Web analytics and demand generation

Will Waugh
Will Waugh|August 24, 2012

My colleague Matt Fulk and I were looking for a follow up to our white paper, Lead Management Automation Using SAS, which covered our evolution with marketing analytics. One initiative that has really been rewarding to work on has been the internal implementation of our Customer Experience Analytics solution. For me, [...]

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How to align for success with customer intelligence

John Balla
John Balla|August 15, 2012

It should be no surprise that our marketing department here at SAS has a strong culture of measurement and accountability. As a result, it should shock nobody that we actually use our own customer intelligence solutions to help achieve our continuous improvement. My colleague, Matt Fulk, heads up the team that has been [...]

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Check assumptions to be sure you understand the customer

John Balla
John Balla|May 24, 2012

As a marketer, one of the highlights of the SAS Financial Services Executive Summit has been the interactive session titled “Exploring and Exploiting Trends to Really Understand Today’s Customer.” The session involved all participants engaged in case studies, which included a facilitator and graphic artist from Matter Solutions. This session provided [...]

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Taking care of marketing the Office Depot way

John Balla
John Balla|May 2, 2012

Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by [...]

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Customer Intelligence at SAS Global Forum

John Balla
John Balla|April 23, 2012

As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL.  It’s like an annual family reunion of SAS users from around the world, all coming together to reconnect, [...]

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