Guy Kawasaki on enchantment for achieving influence

John Balla
John Balla|April 24, 2012

I had the distinct pleasure today to hear Guy Kawasaki deliver a keynote address at the SAS Global Forum Executive Conference 2012.  I thought of his engaging address as a nice guide for personal effectiveness, particularly in a professional realm.  And my main takeaway from yesterday’s keynote address by Joe [...]

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Business Lessons for Marketers from Joe Theismann

John Balla
John Balla|April 23, 2012

I just saw the legendary NFL quarterback Joe Theismann deliver his keynote address today at SAS Global Forum 2012, and as expected, he provided us with vivid anecdotes and recollections from his experiences both as a championship athlete and as a businessman. By delivering an engaging mix of humor, lessons learned [...]

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Marketing accountability as business strategy

John Balla
John Balla|November 4, 2011

I’ve had the pleasure to work closely this year with the Association of National Advertisers on a Thought Leadership Sponsorship.  One of my favorite outcomes of that effort was an e-Magazine titled, “Measures for Success – How to become a more accountable marketing organization.” The title article of that eMagazine [...]

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Lessons on greatness from Jim Collins

John Balla
John Balla|October 27, 2011

I’ve discovered that bestselling author Jim Collins is both a great writer and a great speaker because his keynote address at #PBLS11 has been absolutely riveting. And his lessons on greatness can certainly apply to marketing, so I’ve summarized it for us here: He started by stating that greatness is [...]

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The 10 truths about leadership: my 3 favorites to inspire marketers

Deb Orton
Deb Orton|June 16, 2011

The year of leadership Recently we taped a short video titled Developing Marketing Leadership – 3 Tips From a Pro. In that blog post I mentioned I have made 2011 the year of leadership. I’m taking every opportunity to learn, mentor and become a better leader—by any means possible. My [...]

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Video: Developing marketing leadership - 3 tips from a pro

Deb Orton
Deb Orton|June 14, 2011

This is the year of the Marketer. We are emerging as leaders in business due to our unique blend of abilities to gain insights from market and customer data and our keen interest in people. We are active in Social Media and Karl Gustafson reminds us in Elevating The Role [...]

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‘Tis the Season…for reflection and planning

Deb Orton
Deb Orton|September 1, 2010

It is Labor Day weekend. The kids are all back in school and soon the leaves will turn. For many of us, these changes trigger business planning for the coming year. Our marketing teams are examining “what worked and lessons learned” and as a leadership team, we are updating our [...]

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Executives and social media: 3 reasons to encourage attention and 4 tips to get started

Deb Orton
Deb Orton|May 27, 2010

More and more, executives have questions about social media, and recently they have turned to me for answers. It’s clear they’re moving along the continuum of interest from ‘I’ll let this fad pass,’ to ‘wow, I best get on board this train before I get left behind.’ Because I grapple [...]

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Meeting the social media challenge with a center of excellence

Deb Orton
Deb Orton|April 30, 2010

The Social Media phenomenon, coupled with the recent and seismic economic shift, is forcing marketing leaders to rethink their priorities and methods. More and more of us are realizing that yesterday’s results, including the process that delivered those results, are out of alignment with today’s focus. It turns out Twitter, [...]

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Jim Collins on humility, the signature dimension of a great leader

Deb Orton
Deb Orton|April 19, 2010

What makes a great leader? We had the good fortune last week, during our SAS Global Forum Executive conference, to find out. For me, and many conference attendees, it was an honor to interact with and listen to Jim Collins, World renowned researcher, author, and passionate keynote speaker. His groundbreaking [...]

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