Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Analytics | Artificial Intelligence | Customer Intelligence
Mauricio González 0
¿Cuenta con la tecnología analítica adecuada para responder a las necesidades cambiantes de las nuevas generaciones digitales?

Esta nueva era digital ha impactado considerablemente a la industria financiera, sobre todo que las nuevas generaciones con alta actividad digital y que dan valor a la innovación han adoptado nuevas maneras de interactuar con los proveedores para acceder a servicios financieros. Para cubrir las distintas necesidades y objetivos financieros

Customer Intelligence | Students & Educators
Harry Clarke 0
The marketing best practices that drive student and financial value in higher education

In my previous post, “Why personalising the student experience is critical to higher education’s viability," we examined the role customer intelligence can play in driving value for universities and students across the higher education journey. Specifically, analytics has a vital role to play in helping decision makers, particularly marketers, to

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