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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Kelly McGuireOctober 9, 2015 0

Beyond the Basics: What’s next in predictive analytics for hotels?

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS We’ve taught analytics 101 through the last couple of blog posts, and now that you have passed that course, you are ready to take an advanced course in analytics. Ok, not really, we won’t subject you to that, but

English

Hospitality

Customer Intelligence

Leo SadovySeptember 29, 2015 0

Marketing analytics lessons from the KGB

“Half the money I spend on advertising is wasted, the trouble is I don't know which half.” ~ John Wanamaker, U.S. department store magnate and merchandising / advertising pioneer. I’m not going to claim that I can pinpoint exactly which half of your marketing dollars are wasted in the space

Customer Intelligence

Kelly McGuireSeptember 11, 2015 0

Back to the Basics Part Two: What can hoteliers do with analytics?

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS This week, we continue our fall “back to the basics” refresher series on analytics for hoteliers. Last week, in part one, Natalie and I reviewed the analytic methods that can be utilized by hoteliers. This week we will explore

English

Hospitality

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