Analytics

Find out how analytics, from data mining to cognitive computing, is changing the way we do business

Analytics
Anna Brown 0
Personal business analytics

While reading a datadoodle blog post, Self tracking is business intelligence, I was taken back to my days in the advertising and PR agency world. The blog references Peter Drucker’s book, The Effective Executive that suggests tracking your day (or having your secretary do it) in increments of 15 minutes

Analytics
Anne Milley 0
Playing in Everyone’s Backyard

One of my all-time favorite quotes is from John Tukey: “The best part about being a statistician is you get to play in everyone’s backyard."? Statistics (and more broadly, analytics) contributes to and draws from multiple disciplines. There is a unity to analytical methods: The same method used in quantitative

Analytics
Peter Dorrington 0
Analytical marketing roadmap - part 1

In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,

Analytics
Alison Bolen 0
Talking about analytics

In a recent Datamation article, "Business Intelligence Software and Predictive Analytics," Jeff Vance asks, "What exactly is predictive analytics?" His answer, in part: "Take traditional business intelligence, combine it with data mining and add on statistical analysis and you have predictive analytics. Math geeks will squabble over the nuances, say,

Analytics
Leo Sadovy 0
Unique business models, but common problems

Twenty-four sessions, twenty-four speakers, twenty-four different topics over just two days, and I didn’t just sit through the convention as a participant, no, I moderated the entire two day event as its Chairman. The Financial Forecasting and Planning Summit, organized by the IE Group, and held at the DoubleTree Mission

Analytics
Alison Bolen 0
SAS and Accenture: why it matters

The last time I mentioned Accenture on this blog, I linked to their recent survey results, which show that companies are recognizing the value of predictive analytics – and are planning for it. What does that mean for business analytics vendors? In a lot of ways, it means business leaders

Analytics
Leo Sadovy 0
SIM City for business decisions

Day one of the 2010 CFO Corporate Performance Management Conference in New York is in the books, and while the day’s presentations and discussions should rightly merit being the prime subjects of this post, those events have been overshadowed by one of even greater magnitude: dinner with Thornton May. Where

Analytics
Alison Bolen 0
All about AnalyticsCamp

~ Contributed by I-kong Fu ~ AnalyticsCamp is an unconference started by Nathan Gilliatt after a group of us met at a networking meeting in Raleigh last year called Web Analytics Wednesday. The first AnalyticsCamp will take place at UNC's Kenan-Flagler Business School in Chapel Hill on Saturday, February 6th,

Analytics
Peter Dorrington 0
Uneasy bedfellows: analysis and intuition?

Yesterday at The Premier Business Leadership Series, I had the tremendous pleasure of attending the panel debate Balancing Intuition and Analytics in Decision Making. The panelists were: Malcolm Gladwell - Best-selling author of Outliers: The Story of Success, Blink and The Tipping Point; Tom Davenport - Best-selling author of Competing

Analytics
Diane Lennox 0
James Taylor's take on why analytics matters

Decision management expert James Taylor wins the prize for most prolific blogger from The Series. James gives us thorough summaries of great presentations on: Balancing Intuition and Analytics in Decision Making. Analytics & Innovation, Analytics in the Executive Suite. SAS Media Day customer panels on fraud detection. and optimization. By

Analytics
Kelly Levoyer 0
The great debate: analytics vs. instinct

Malcolm Gladwell, author of Outliers and Blink, and Tom Davenport, Babson College professor and author of Competing on Analytics, engaged this morning in a debate on a live Webcast onsite at The Premier Business Leadership Series at Caesars Palace, Las Vegas. The theme of the debate is analytics vs. instinct:

Analytics
Anne Milley 0
Analytics is still our middle name

Big news in our industry this morning: IBM plans to buy analytics software vendor SPSS for $1.2 billion. In one sense, I'm sad to see SPSS disappearing into the large IBM stack. Besides SAS, SPSS was one of the last independent analytic software companies. A colleague says, “It’s the end

Analytics
Kelly Levoyer 0
The culture of analytics at Marriott

At last week's SAS Global Forum, I sat down for a few minutes with Stephan Chase, Vice President of Customer Knowledge at Marriott Hotels. Chase's team provides the analytics and predictive modeling to the marketing team within the Marriott Rewards business unit. I asked him to elaborate on an earlier

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