![Andy Moore, Publisher KMWorld](https://blogs.sas.com/content/sascom/files/2012/02/andy-moore4.jpg)
In the beginning there was just raw data... rows and columns of numbers in strict, structured, disciplined formats generated by a variety of transactional and operational business systems. The volume - while quite large - was still manageable. And it was good. Well, good enough at least. Then, the “content