It might not be the battle of good versus evil, but it’s a clash that can profoundly affect a company’s success. So, what are the HiPPOs and geeks fighting over? It’s the way an organization chooses to tackle its biggest challenges. But before we delve into that topic, it’s important
In the last decade, CMOs have made great strides in elevating their stature. According to the latest SpencerStuart survey, CMO tenure has steadily climbed from 23 months in 2004 to 45 months in 2012. What are the reasons for this improved longevity? Marketers are becoming more strategic-minded, they're taking a
What retailer doesn’t want to treat customers with a personal touch? SAS Advisory Solutions Architect Frank Nuata shows how SAS Visual Analytics can help a retailer drilldown to the information it needs to give the customer experience it wants. Oh, and it’s also available on your mobile device, easy to
Dr. Goutam Chakraborty, founder of Oklahoma State University’s SAS Data Mining Certificate Program, was honored at SAS Global Forum with the 2013 SAS Distinguished Professor award. The award is given to individuals for innovative use of SAS in teaching and/or research, and supporting successful student use of SAS. Last year,
More than 4000 users at SAS Global Forum 2013 have previewed software capabilities powered by SAS 9.4 — the upcoming release of the SAS platform that promises to fuel new waves of innovation for both SAS and its customers. The initial release of SAS 9.4 platform will be available in
Imagine big data personified. He would be smart and loud and right on top of you ... but ultimately ignored. That's exactly the scene you'll see in this new and amusing video spot. Look familiar? Do you know that guy? Share this funny big data video with your colleagues and
Sometimes, it is good to start with a confession. I filed my taxes at the last minute. It was past time to get some money back from the IRS before they could waste $60,000 on another Star Trek spoof video. Normally I'm one of those people that files in February,
If it’s true that everything is bigger in Texas, imagine what “big data” means in the Lone Star State. Stephanie A. Bond Huie knows all about that. As Vice Chancellor, ad interim, for the University of Texas System’s Office of Strategic Initiatives, Huie leads a team of researchers and policy
The Data Visualization Charting 101 series explores different tools to visualize data. Check out other posts to see which data visualization is right for you. The most delicious of all charts is the pie chart. I recall a recent TV show where a character made a bar chart of his favorite
In a previous post I discussed managing analytic all-stars. Now, let's talk about how you can really use the skills of your all-stars to benefit the company. How can you make sure your analytic resources add value within the organization? Increasingly we see both our customers and teams internal to
New research by the CMO Council and SAS, entitled "Big Data's Biggest Role: Aligning the CMO & CIO," shows more overlaps than differences between marketing and IT. Big data is uniting the CMO and CIO in their common quest for a customer-centric organization. 61 percent of marketers and 60 percent of
How often do you question the availability of power? Outside of weather events, the answer is probably, “not much.” But what if you have an electric vehicle? Or manage a data center? Rely on either of those technologies and you might consider electricity as a constraint, around which you plan
Last night's Horizon programme entitled The Age of Big Data (BBC2) highlighted the ongoing explosion of information and how it is transforming the way we interact with the modern world. From predictive policing to mapping the solar system, big data is shaping how organisations understand the environment to make smarter,
It’s no secret that big data offers organisations a real opportunity to gain competitive advantage, open up new revenue streams and increase efficiency. Yet, while some are charging ahead, others are falling behind. The past two years have seen an 80 per cent jump in organisations believing analytics provides a
A big part of "winning" these days (be it sports or a business) is performing analytics better than your competition. This is demonstrated in awe-inspiring fashion in the book (and movie) "Moneyball." And on that topic, I'd like to show you a few ways SAS can be used to analyze sports data
I’m a huge movie buff. I love all kinds of movies but sports films are at the top of my list. Field of Dreams is one of my favorites not only because it’s a great story but also because, in my opinion, it has one of the best movie lines.
What are the odds of winning the lottery? This seems like a simple question (and yes, there is a simple answer), but there are a few technical details to work out first... Which lottery? Let's say the Powerball Lottery. When? The number of balls used in the Powerball lottery has
To read more ongoing tips and insights for small and midsize businesses, follow our SAS4SMB blog series or visit SAS for Small and MidSize Business. We all wish we could predict the future. After all, when a company knows its sales for next week, next month and next year, it
Amazon, Apple, eBay, Facebook and Google – known as the Tech Titans to some – continue to set the agenda with their continuous stream of mobile business initiatives. In fact, consumers embrace and, in some cases, expect many of the same mobility resources they’ve experienced through the Titans from the
Analytics is a key piece in nearly all 31 recommendations outlined in The Innovative DOT: A Handbook of Policy and Practice. Crafted by the State Smart Transportation Initiative, in partnership with Smart Growth America, the handbook provides 31 recommendations for state transportation officials looking for ways to increase efficiencies and
I have been privileged to have had the opportunity to contribute to the recently published, “Positioned – Strategic Workforce Planning that gets the Right Person in the Right Job”, co-edited by Rob Tripp, Workforce Planning Manager at Ford Motor Company. The list of contributors is a Who’s Who of strategic
It was a moonless night in April 1912 when the pinnacle of ocean travel technology and luxury, the RMS Titanic, collided with an iceberg in the North Atlantic, resulting in the deaths of more than 1,500 passengers and crew. A primary cause of the tragedy was that the captain and
I have been fortunate enough to work on some of our various marketing analytics’ implementations. One specific solution I have talked about before is Customer Experience Analytics (CXA), a solution that facilitates the integration of online and offline data for better customer insights and segmentation. It is a key part of our overall
The creation of Health Information Exchanges (HIEs) took off in 2009 with the establishment of the State Health Information Exchange Cooperative Agreement Program (SHIECAP). Recently, it seems like HIEs have been somewhat of the middle-child, garnering less attention between the health insurance exchanges and Medicaid expansion. But let’s take a
A colossal man-made storm known as “the fiscal cliff” looms on the horizon of the United States economy. Much attention has been paid to the political wrangling behind this situation in Washington, while Congress seems oblivious to unanimity among economists that large-scale abrupt austerity measures like this “fiscal cliff” generate more harm
Marketers all focus on what we think our customers will like. We analyze mountains of data, look at what our competition is doing, ask our staff for ideas, look at past year's marketing campaigns, look at our facilties/products, hire outside consultants......and the list goes on and on. But with all this analysis going on, one
Analytics can uncover insights that compel us to view the world in new ways. An avid golfer friend of mine used analytics to improve his golf game—turning all of his pre-conceived notions about his strengths and weaknesses upside-down. All golfers like to tell tall tales, not unlike fishermen, but Tom
Police Departments across the country are under constant scrutiny by elected officials, the media and the public to reduce crime, control costs, engage the public, always be accessible and, most important, always be courteous and professional. Police departments that demonstrate excellence in these areas can achieve accreditation by The Commission
To read more ongoing tips and insights for small and midsize businesses, follow our SAS4SMB blog series or visit SAS for Small and MidSize Business. Data underpins the operations and strategic decisions of every business. Yet these days, data is generated faster than it can be digested, making it challenging
Several years ago my mom, bless her heart, bought a cell phone. Now, my mom is not what one would call “tech-savvy”. She has had the same car forever, same furniture for 25 years (well, she did get it reupholstered), even the same pots and pans that came as wedding
