SAS Blogs

Advanced Analytics | Analytics | Artificial Intelligence | Data Management

Daniel MoïseOctober 2, 2025 0

La IA puede tomar decisiones rápidas, pero ¿se puede confiar en ella?

Cada día, la IA toma decisiones que determinan vidas, industrias y el futuro. ¿Pero podemos confiar en esas decisiones? Las organizaciones están haciendo grandes inversiones en IA, y eso está cambiando la forma en la que se toman las decisiones. Pero sin resultados claros y un valor demostrado, invertir en

English | SAS Spain | Spanish

Customer Intelligence | Innovation

Young woman with shopping bags looking at shop window while using smartphone on the high street in the city. Shopaholic concept.

Amy DysonSeptember 24, 2025 0

How AI and marketing analytics are revolutionizing customer experiences at Macy’s

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by

English

Customer Intelligence | Marketing

Happy people, documents and discussion with coffee in meeting for project planning at restaurant. Young group of creative employees with smile, paperwork or budget for startup at indoor shop or cafe.

Mike TurnerSeptember 9, 2025 0

Deploy offers and activate segments in real time across channels

This is the third in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

English

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Tag: SAS Customer Intelligence 360