3 ways SAS® Viya® can help insurers navigate challenges
Learn how SAS and cloud computing can help insurers realize operational and business benefits.
Tag: personalization
4 ways the crumbling cookie could improve customer experience
Well, there's another plot twist in the Google third-party cookie deprecation saga. After years of banter and shifting deadlines, Google has decided to abandon its plans to phase out third-party cookies from Chrome. What does this mean for marketers? Even though third-party cookies aren't being removed, Google is planning to
How generative AI creates cross-channel harmony in pharmaceutical marketing
The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where