El comportamiento de los consumidores en el contexto de la pandemia es radicalmente distinto a lo que se observaba en meses previos. Como consecuencia de la crisis ocasionada por COVID-19 y el aislamiento social, las prioridades de compra están hoy conformadas por productos esenciales para satisfacer necesidades básicas. Cómo lo
If a retailer degrades a loyalty card down to the level of a discount card, it shouldn’t expect higher revenues and customer loyalty. And it certainly can’t expect to know them any better. The floodgates of loyalty cards have opened as of late. Ten years ago I had just one
The current rate of workforce change is unprecedented. Each new generation of working professionals is emerging more rapidly than the one before, with increasingly advanced expectations of their employers. The latest cohort is Generation Z, typically defined as those born after 1998. This group is fresh-faced, independent and extremely pragmatic.
“Truth be told, I wouldn’t mind seeing our loyalty card program go away, but we’re not there yet.” - A retail CEO I invite you to put on your consumer cap for a minute and answer these questions: How many loyalty cards do you have and how many of those
In a retail market where new customers are thin on the ground, keeping hold of existing ones becomes even more important for powering growth. But how do retailers and consumers view customer loyalty? And what is the most effective way to use the now ubiquitous loyalty card? Asking the right
It’s no secret that SAS enjoys a high degree of customer loyalty and it’s also well known that part of what drives that loyalty is driven by how much we pay attention to our customers. This devotion to our customers is helping to ensure that we deliver on our promise