Artificial intelligence is no longer a distant horizon – it’s here, reshaping how marketers engage with audiences and create experiences that last. Over the past year, generative AI (GenAI) has become the new status quo. More than 85% of marketing teams worldwide are already using it, with 93% having dedicated
When AI projects stall or fail, most leaders assume the culprit is flawed models or immature technology. But research shows the real barrier is trust. The new Data and AI Impact Report uncovered what we call the trust dilemma: the gap between how AI is perceived and how responsibly it’s
Generative AI (GenAI) adoption is skyrocketing, but are leaders putting too much trust in it? The new Data and AI Impact Report found decision-makers trust GenAI three times as much as traditional machine learning, even though machine learning is more mathematically explainable. Just because GenAI seems trustworthy doesn’t mean it
