Every so often, new technology hits like an earthquake. It starts with faint rumblings, then suddenly creates an irreversible shift in the landscape. Social media was one of those moments. What began as an experiment quickly became a cultural engine, reshaping how we communicate, consume information and do business. Its
Artificial intelligence is no longer a distant horizon – it’s here, reshaping how marketers engage with audiences and create experiences that last. Over the past year, generative AI (GenAI) has become the new status quo. More than 85% of marketing teams worldwide are already using it, with 93% having dedicated
When AI projects stall or fail, most leaders assume the culprit is flawed models or immature technology. But research shows the real barrier is trust. The new Data and AI Impact Report uncovered what we call the trust dilemma: the gap between how AI is perceived and how responsibly it’s
