![](https://blogs.sas.com/content/sascom/files/2023/11/917420276-e1699832479745-600x361.jpg)
Today’s consumers don’t want to be talked to; they want to have a conversation. They want to be marketed to as individuals, not as faceless members of the masses. Consumer packaged goods (CPG) organizations, in particular, recognize the value of these conversations. This dialogue – via loyalty programs, promotions, social