Tag: data quality

Analytics | Data Management
Kristine Vick 0
The "perfect fit" for a specialty retailer's data management needs

A women’s specialty retailer operating more than 1,000 boutiques, Chico’s FAS, Inc. was faced with a significant challenge: reducing the number of markdowns while more effectively targeting its middle- to high-income clientele. To achieve these goals, the company needed to optimize its prices and more effectively target its most valuable customers,

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