Tag: data privacy
I was surprised to learn recently that despite the reams of laws and policies directing the protection of personally identifiable information (PII) across industries and government agencies, more than 50 million Medicare beneficiaries were issued cards with a Medicare Beneficiary Number that's based on their Social Security Number (SSN). That's
Balance. This is the challenge facing any organisation wishing to exploit their customer data in the digital age. On one side we have the potential for a massive explosion of customer data. We can collect real-time social media data, machine data, behavioural data and of course our traditional master and
Ab 2018 verschärft die EU massiv den Datenschutz. Betroffen ist weltweit jedes Unternehmen, das EU-Bürgern etwas anbietet, ihr Kauf&Klick-Verhalten analysiert oder im Auftrag verarbeitet. Erste Projekte sind bereits gestartet, um die geforderten „angemessenen Maßnahmen“ real auch nachweisen zu können. Denn hohe Strafen und schlechte Presse lauern. Es lockt das Vertrauen
.@philsmion says that even the "best governed" organization today isn't safe from inquiring minds.
Data access and data privacy are often fundamentally at odds with each other. Organizations want unfettered access to the data describing customers. Meanwhile, customers want their data – especially their personally identifiable information – to remain as private as possible. Organizations need to protect data privacy by only granting data access to authorized
Privacy is a perennial issue. Whether it is a data breach at the IRS, deliberate leaks such as the Panama Papers or simple non-compliance of data rules, privacy is a regular source of news stories and concern to those responsible for managing personal data of any kind. The Internet of
Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data
“Welcome to Panera! What can I get for you today?” the eager associate asks. “A bowl of chicken noodle soup with a side of bread, please. Oh! And a large ice tea. For here.” She swipes my Panera card and looks up smiling, “Happy birthday, Analise! For your birthday you
Today, we live in an always-on digital world. We work online. We socialize online. We shop online. We bank online. We support causes online. Not to mention, we drive on toll roads with our EZPasses, go to Disney World with our MagicBands, and check our personal stats with our Fitbits.
Who would you give your personal information to: your state’s new toll road system, an amusement park, neither, or both? At a Forrester event earlier this year, Melissa Parrish, a Forrester VP and research director, told the story about how her father (we’ll call him Bob), who lives in New Jersey,
I have previously blogged about how the dark side of our mood skews the sentiment analysis of customer feedback negatively since we usually only provide feedback when we have a negative experience with a product or service. Reading only negative reviews from its customers could make a company sad, but could reading only