Tag: SAS Visual Analytics

Learn SAS | SAS Events
Dina Duhon 0
What makes SAS Global Forum great?

The people, the energy, the quality of the content, the demos, the networking opportunities…whew, all of these things combine to make SAS Global Forum great every year. And that is no exception this year. Preparations are in full swing for an unforgettable conference. I hope you’ve seen the notifications that

Advanced Analytics | Analytics | Data for Good
Melanie Carey 1
Take customer care to the next level with automated prediction in SAS Visual Analytics

What is automated prediction? Automated prediction, in less than a minute, runs several analytic models (such as decision trees, gradient boosting, and logistic and linear regression) on a specific variable of your choice. Most of the remaining variables in your dataset are automatically analyzed as factors that might influence your specified variable. They are called underlying factors. SAS then chooses the one model (champion model) that most accurately predicts your target variable. The model prediction and the underlying factors are then displayed. You can adjust the values of the underlying factors to determine how the model prediction changes with each adjustment.

Customer Intelligence | Data Visualization
Andrew Christian 0
How to utilize Customer Lifetime Value with SAS Visual Analytics

Some business models will segment the worth of their customers into categories that will often give different levels of service to the more “higher worth” customers. The metric most often used for that is called Customer Lifetime Value (CLV). CLV is simply a balance sheet look at the total cost spent versus the total revenue earned over a customer’s projected tenure or “life.”

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