Author

Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

SAS Events
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Search engine using SAS

“It’s the age of the search engine! I remember people ‘Yahoo!’ing during the late 90's and ‘Google’ing till the late 2k's and now ‘Bing’ing. I just wondered, ‘Why not SAS?’” wrote Pramod. R on his blog SASopedia. This was the beginning of a quest and a MidWest SAS Users Groups

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SAS loves math ... of course

Every summer, SAS hires interns from colleges across the US. Now, I've worked at other organizations, and I've worked with interns before. These guys are brilliant - the rising stars of industry. This year, one of the summer interns is Dylan Sweetwood. He'll be returning to Stanford in the fall,

Advanced Analytics
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Friday's Innovation Inspiration - Ratemaking

In this Innovation Inspiration, a SAS user has developed the insurance rating plans for a country using predictive modeling. How exciting! Additionally, the system adjusts based upon actual experience. This is quite the accomplishment given the complexity of the ratemaking for even a small geographical territory. The comments section reveal the identity of this innovator. Check it out.

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