Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.
There may be some of you who don't remember this song, but in high school and early college it was one of my favorites. "Get a haircut and get a real job," by George Thorogood and the Destroyers, really spoke to the rebel in me. Most of my rebellious days are behind
“When I started using predictive analytics in 1991, I had a desktop computer with a 600 megabyte hard drive running SAS® 5.0 something,” said Olivia Rud, respected business intelligence thought leader and author of Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. Technology has vastly improved
Of course you are a superhero - an analytics superhero. I know because every week, I write about your feats of super SAS brilliance. The League of Analytic Superheroes is the culmination of a powerful partnership between SAS and Teradata, the leaders in business analytics and enterprise data warehousing. Now, you
I think this DATA step Post-It author may be a bit like my mother. When I was a child, my mother was always coaching me on two things: being independent and being efficient. I believe those are the two traits she considered most admirable in a person. It's little wonder
You can keep track of and report anything with SAS, even motivation - or the lack thereof. This team has developed a portal to analyze and report their ride data. It could just as easily be used for groups who want to work together to lose a few pounds, train
"Bad data does exist," says Sunil Gupta, SAS author and Global Corporate Trainer, Gupta Programming. Gupta is an expert in the pharmaceutical and medical device industry, but he volunteered this week to speak to an audience of SAS users in the insurance and financial services industries about minimizing the impact and
If you've never lived outside of your own small town, you might not realize that each country has a distinct way of writing and formatting currency and numbers. This can be a real problem when working with data and code - I'll bet some of you are already aware of
How are you determining customer satisfaction? How do you move the needle? This SAS user mines the unstructured data in patient surveys with SAS Text Miner.
When I read the way that this user is working with SAS, I took a look around support.sas.com to find examples to allow you to work with your own data. (Take a look at this.) If this example isn't quite right for you, plug in your own key words.
Big data is one of the hottest topics in business. When you hear those words - BIG Data - you almost surely think of: HUGE financial services firms scoring terabytes of historical and current risk data GLOBAL telecommunications companies mining petabytes of structured and unstructured data INTERNATIONAL retailers repricing hundreds of thousands of products across
