![Your mapping toolkit tip #5 - determine which sales region your customers are in](https://blogs.sas.com/content/sastraining/files/2017/04/mapping_5_tip-702x336.png)
A new prospective customer enters their personal information on your web page, and they want to have a sales rep contact them ... but you need to know which sales region they're in, so you can assign them to a sales team. Now, multiply that by thousands of prospective customers!