Learn how marketing analytics is redefining the customer experience
![The path to purchase: holiday edition retail, shopping](https://blogs.sas.com/content/sascom/files/2016/12/shopping-669354_1920-702x336.jpg)
I find I am so busy these days, I do all of my holiday shopping online. I set aside an hour, a glass of wine and my credit card, and I get the gifts ordered. The must-have gift for this year was a Dyson hair dryer. When the first site