SAS Voices

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Randy GuardMay 16, 2017 0

How companies can succeed in an analytics economy

Artificial intelligence. Big data. Cognitive computing. These buzzwords are the ABCs of today’s marketplace. In a recent interview at SAS® Global Forum, I discussed the unprecedented pace of change that we’re seeing in the market. It’s creating what I like to call an analytics economy. In this economy, analytics –

English

Advanced Analytics | Analytics | Customer Intelligence

Lonnie MillerApril 27, 2017 0

Tripping over text icebergs

Recently I backed into a hotel parking spot after returning from a customer dinner. It was dark and rainy, and I was tired from traveling. My mind wandered until I heard a shrill “BEEP BEEP BEEP” coming from my rental car. I looked down at the dashboard’s rear-view camera, and

English

Manufacturing

Advanced Analytics | Analytics | Customer Intelligence

Scott NalickApril 6, 2017 1

When everything is analytics, nothing is analytics...?

The widespread adoption of the term "analytics" reminds me of the evolution of the term "supply chain management." Initially the term focused on supply chain planning. It involved demand and supply balancing and the heuristics and optimization tools that came out of advanced planning and scheduling. Over time practically everything was included

English

Customer Intelligence

David CosgraveJanuary 16, 2017 0

Digital footprints in the sand … a source of rich behavioural data

In the word of digital marketing, one of the more controversial moves I’ve seen recently was from U.K. car insurer Admiral. The company recently announced that it would begin offering car insurance discounts to less risky customers based on voluntarily provided social media data. The insurer would analyze Facebook likes

English

Customer Intelligence

Brittany BullardJanuary 11, 2017 0

Retailers use optimization to improve in-store fulfillment and keep customers satisfied

Omnichannel shoppers have been disrupting retailers for years, and its likely to top the industry’s agenda of challenges for years to come. But optimization, an omnichannel analytics technology, can help harness the positives of omnichannel retailing and minimize showrooming. Consider this everyday retail dilemma: E-commerce sales are growing, but in-store

English

Retail

Customer Intelligence

Alyssa FarrellDecember 22, 2016 0

Who is and is not paying for heat this winter?

The utility industry is ripe with analytic opportunities. Usually, when I share that perspective, thoughts immediately jump to making the energy grid more efficient. Certainly, there are efficiencies to gain with improved data about where power is being consumed and the sources that are available to support it. However, there

English

Energy & Utilities

Analytics | Customer Intelligence

Carl FarrellDecember 20, 2016 0

The path to purchase: holiday edition

I find I am so busy these days, I do all of my holiday shopping online. I set aside an hour, a glass of wine and my credit card, and I get the gifts ordered. The must-have gift for this year was a Dyson hair dryer. When the first site

English

Retail

Customer Intelligence | Data Visualization

Carmen GallagherDecember 11, 2016 0

4 Basics disruptive innovators must get right

Being an industry disruptor is a lonely place to be – but if you’re successful, the rewards are well worth the initial risk. Betting big on your new way of doing things takes courage, and is only the first step in a risky process. Your next critical step is to

English

Banking

Customer Intelligence

Adele SweetwoodNovember 16, 2016 0

Three steps to modernizing your marketing organization

At SAS, we've worked hard to transform ourselves into an analytical marketing organization. And it's an ongoing journey. As new tools and data sources appear, we'll continue to grow, change and improve. As the leader of this effort, I wish there had been a how-to guide available when we started

English

Customer Intelligence

Brittany BullardNovember 11, 2016 2

4 hottest trends in retail analytics

Retail isn't an easy place to be these days. The environment is omnichannel and ever-changing. Competition is rising and retailers are struggling to understand how to best meet customers’ merchandise preferences. Fortunately, analytics are driving profitability and market share for smart retailers. Let’s take a look at the four hottest

English

Retail

Blogs

Blogs

Customer Intelligence