![Data readiness: Step one to a successful pricing journey Close up of sales tags hanging off clothes](https://blogs.sas.com/content/sascom/files/2016/01/7ba8845c-1-702x336.jpg)
Are you drowning in data? Do you feel overwhelmed -- or underwhelmed -- with the myriad of options available to deal with your data problems? (especially in the area of pricing?) It's the era of big data, and many retailers are discovering that hope is found through new technologies like event stream processing or Hadoop. However, as