![The data behind a global sports story](https://blogs.sas.com/content/sascom/files/2014/07/Rowing-GBR-Media-WRC-Day.2013008962_v1-Medium-702x336.jpg)
The summer games have all the elements of a great story—power, drama, intrigue, and the key moment when one team rises above the rest and is dressed in gold. I guess I can’t help but love the games -- and as a professional communicator, I can’t resist a great story.