![The one-billion dollar plastic cover JD_1.jpg](https://blogs.sas.com/content/sascom/files/2017/02/JD_1-510x336.jpg)
Jim Davis, CMO at SAS reckons he has seen more change in business and economics in the past two or three years than in the previous 20. “To succeed in business you have to innovate, you have to do brand new things. Only problem is, that brings risks,” Jim said