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Becky Graebe 0
Maps, neural nets and more at the Interface Symposium

The 2011 Interface symposium brought together computational scientists, statisticians and mathematicians for three days of meetings and technical sessions on the interface between computing science and statistics. This year's symposium was held at the new Building C conference center at SAS world headquarters June 1-3. Several SAS and JMP developers

Kelly McGuire 0
Finally coming together: hotel revenue management and marketing

In hotels, revenue management and marketing are two sides of the same coin. Revenue managers are responsible for demand control. They know when and where demand is expected and needed. Marketers are responsible for demand generation including campaign strategies, guest relationship management and loyalty programs. Each department holds key pieces

Ross Kaplan 0
How to use social networks to identify fraud

The term "social networking" is used quiet freely today to represent a myriad of functions. Most commonly, social networking is used in context to social interaction - both online and off. The best and most used example today for a social network is Facebook. However, the term social networking has

Waynette Tubbs 3
Walk a mile in my shoes

Bankers and insurers become regulator for an hour to view regulatory as a value What if bankers and insurers had input into regulatory rules - would that change the game? After all, who knows more about the industry than its leaders? That was a question posed in an interesting and

Customer Intelligence
David Wallace 0
Everything old CAN be new again!

The first-annual SPARK! Financial Services Executive Summit used an unexpected approach to collaboration to generate unconventional ideas about the future of financial services. The ideas came from enthusiastic and engaged senior executives from across the financial services industry who are all committed to improving the industry’s image in the eyes

Anna Brown 0
Why health care needs analytics

In a previous life, I worked in advertising and PR agencies servicing pharmaceutical and biotechnology companies. While I was in a position to foster brand recognition, pre-market a product on the verge of FDA approval, or increase awareness of a small biotech start-up looking for venture capital, I got a

Waynette Tubbs 3
Making up is hard to do

Can traditional bankers and insurers make up with consumers? How many breakups do you get before your relationship is over – for good? That’s what some bankers and insurers have been asking themselves since the last crisis and the media exposure of insider trading and other scandals. How far from

Waynette Tubbs 1
Liar, liar, pants on fire?

Financial Services firms explore rebuilding trust against a backdrop of scandals and perjury During the SPARK! Financial Services Executive Summit, James B. Stewart, a 1988 Pulitzer Prize-Winner and author of Den of Thieves, the No.1 national best seller about insider trading scandals in the 1980’s, spoke about perjury and scandals.

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