Linking business analytics to economic value is a hard problem. Despite all the smarts that get poured into models, it's hard to tie them to financial measures such as profitability. And, because of that, it's hard to justify investment in analytics. Need headcount? Sorry, try again. Need tools? Sorry, can't
I'm in what's a very foggy Chicago at the moment, counting down the hours to when we'll be kicking off our SAS pre-conference workshop at INFORMS. I'm very fortunate to be here this year, because I've always been a big believer in using optimization to drive returns. The greatest thing
We live in a world of digital communications, where social media provides the global population with the opportunity to come together like never before. This has brought a whole new dimension to consumer interaction. It provides instant channels for information exchange, experience and opinion sharing. Social media and multichannel digital