I was recently part of team discussing enterprise architecture with a chief IT architect, and we were explaining how SAS can integrate into their existing infrastructure, add business value on top it and even fit into their future planned infrastructure. This conversation was one of the reasons I blogged about
Bridging the Rift between Dev and Ops As a member of the Product Marketing team at SAS, I spend a good part of my time researching – analyst reports, industry journals, blogs, social channels – and listening to what our customers are saying. Early last spring I began noticing the term
From time-to-time marketers, journalist, and thought leaders find ways to describe things in a new way. It’s a time-honored tradition guaranteed to attract eyeballs and sell books. Lately there has been a lot of buzz about the Internet of X, a way of describing a uniquely identifiable collection of objects
At the Analytics 2013 conference attendees tend to be more technical than those at a standard business confernece. Knowing this, I set out to get a better understanding of what statistical techniques they use to do their analyses. Of course that depends on the business question they are trying to
Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to
Last month I shared the idea of fostering better communication and understanding between the SAS users and the IT organization by visiting each other at your places of work. A variation on that idea is for both parties to share a visit to a safe, neutral, inviting location where there
When the Seattle Seahawks won the Super Bowl, they didn’t do it because of just one factor – a great quarterback or an amazing running back. It was widely considered a team effort, helmed by a visionary coach who worked on developing a strong culture, cultivating the right players and
Acronyms are funny things. Need an example? Try decoding this sentence: How is event stream processing (ESP), applied to electrical submersible pumps (ESP) in the oil and gas industry, like extrasensory perception (ESP)? Even if you had extrasensory perception you would still need some clarification if that sentence contained acronyms only.
Interest in "data" is at an all-time high. The popularity of search terms like "big data," "Hadoop" and the "Internet of Things" spiked dramatically in the past year. The fact is, organizations are more interested in the potential of big data platforms and data management solutions than ever before. That’s
If the latest raft of retail trading updates are anything to go on, it’s pretty clear who the winners were this Christmas: the consumers. A period of heavy discounting – aimed at bolstering weak sales and protecting elusive customer loyalty – was good news for cash-conscious customers, but left many
