Blogs

Data Culture and Literacy

Stories of how organizations can develop an enterprise-wide data culture and drive data literacy to improve decision making.

Analytics

Jonathan MoranJune 27, 2024 0

3 reasons why marketers need SAS® for customer analytics

Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and

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Artificial Intelligence

Albert QianJune 25, 2024 0

3 approaches to strengthening your social benefits program

Social benefits are crucial government services, especially during downturns, helping families navigate uncertainty and survive. Today, citizens interact with government services online, from applying for benefits to making appointments. This was particularly beneficial during the COVID-19 pandemic, allowing services to remain accessible while maintaining social distance. However, going digital also

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Government

Artificial Intelligence | Risk Management

Kristi BoydJune 19, 2024 0

Understanding AI governance

AI governance is an all-encompassing strategy that establishes oversight, ensures compliance and develops consistent operations and infrastructure within an organization. It also fosters a human-centric culture. This strategy includes specific governance domains such as data governance and model governance, necessary for a unified AI approach. Why AI governance matters The

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Analytics

Kayt LeonardJune 18, 2024 0

Two sides of the same coin: GenAI and AI

“Generative AI is essentially just a subcategory of AI; it’s not that new algorithms have been invented.” Marinela Profi, AI Product Strategy Lead at SAS, says it up front and directly in her most recent podcast interview. “It takes a variety of data points, code, images and then, based on

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Health Care | Life Sciences

Analytics | Data Culture and Fluency

Alex CoopJune 17, 2024 0

How to command a room with data when your audience isn't data scientists

Presentation skills are an often-overlooked tool in the data scientist's box, and there's nothing like a room full of police to drive home the message that not everyone is a data geek. Police officers have a more visceral job than data scientists. Formulae, algorithms and methodologies aren't relevant to their

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Education | Government

Analytics

Vrushali SawantMay 16, 2024 0

5 ethical questions to consider before making AI-driven decisions

So now you're ready to make decisions with your models. You’ve asked many questions along the way and should now understand what’s all at play. But how can you ensure these decisions are trustworthy and ethical? Transparency is crucial. Sharing the reasoning behind our choices in relationships, whether at home

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Advanced Analytics | Artificial Intelligence

Udo SglavoMay 9, 2024 3

AI: A ‘new digital species’?

I've been fortunate to work on advanced analytics, machine learning and AI for more than 25 years. It’s more than a job. It’s my passion. So naturally, I was very interested in tuning into Microsoft AI CEO Mustafa Suleyman’s TED talk, What is an AI anyway? From my perspective, Mustafa

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Analytics

Caslee SimsMay 7, 2024 0

Exploring generative AI's impact on ethics, data privacy and collaboration

Generative AI (GenAI) is booming. It’s not just a trend; it’s produced a seismic shift in how we approach innovation and technology. SAS Innovate 2024 has moved on from Las Vegas and is now on tour across the world. If you want a recap of what happened in Vegas or

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Customer Intelligence | Machine Learning

Jonathan MoranMay 2, 2024 0

4 ways the crumbling cookie could improve customer experience

Well, it’s finally happening. After years of banter, Google began testing a feature called Tracking Protection on Jan. 4. This feature is designed to limit cross-site tracking via third-party cookies. It will be rolled out initially to 1% of all Chrome users, about 30 million people globally, with all users

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Hospitality | Retail

Artificial Intelligence

Davide PecchiaApril 29, 2024 0

Unleashing AI insights: 5 crucial questions for effective deployment

Deploying AI insights isn't just about pushing buttons and hoping for the best. The deployment phase is a pivotal moment where technology and ethics meet. When transitioning AI models from development to real-world use, prioritizing trustworthiness remains important. It’s not just about algorithms; it’s about how AI impacts people and

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